What is message testing?
Message testing is a type of research aimed at evaluating how a company’s marketing language around a specific product, solution, or brand resonates with an audience.
How do I test my product messaging?
Use the template above to ask users how and if the messaging resonates with them. You can then adapt the messaging to better speak to the audience.
What are the objectives of message testing?
Message testing will help you understand how to tailor a message to your target audience for maximum impact.