When Research Becomes a Product: Building Continuous Insight Systems at Scale

How to transition from one-off insights to an automated, continuous sentiment engine.

In an era of rapid technological shifts, the role of the researcher is fundamentally changing. We are moving away from being mere purveyors of isolated data points and toward becoming the architects of continuous insight systems.

In this on-demand webinar, join Rie McGwier, UX Measurement and AI-Insights Researcher at Figma, as they share the exact framework used to scale a continuous sentiment measurement system across an enterprise product portfolio. You'll learn how to leverage AI tools to bypass traditional resource bottlenecks, master your data logic using manual scaffolding, and secure massive organizational buy-in by delivering immediate value while quietly building deep foundational infrastructure. 

• Learn how to identify high-impact teams to test your vision and leverage modern AI tools to bypass traditional resource bottlenecks.
• Discover why you must master your data logic using manual loops before attempting to scale your infrastructure.
• Master strategies for securing organizational buy-in by delivering immediate user value while quietly building deep foundational systems.