Advanced Analytics: Which Quant Method Answers Which Research Question

Walk through the advanced analyses researchers should reach for when a question calls for numbers you can defend, and hear the case for why surveys still hold real estate in a researcher's toolkit.

In this on-demand webinar, Research Partner, Ryan Moreno, walks through the advanced analyses like MaxDiff for prioritizing what matters most, conjoint for modeling the tradeoffs behind a feature or pricing choice, Gabor-Granger for pinpointing price sensitivity, and crosstabs for surfacing how segments actually differ. For each, you'll see what the method is built to decide, where teams misuse it, and where a confident-looking number deserves more scrutiny. You will walk away with a clear understanding of:

• Which method answers each question
• When a clean-looking number deserves a second look.