Ryan Moreno
“There's a difference between role stretch and role shift. The goal shouldn't be to turn researchers into something else.”
At Sprig
Ryan hosts Sprig's Research and Insights Leadership Dinners, including its Insights Dinner series in San Diego. He also leads sessions in Sprig's Applied Research Series, matching quant methods to the decisions they're built for and showing when a clean-looking number deserves a second look.
His two-wave global Long-Term Stays study shaped the roadmap and supported the launch of the Monthly stays offering.
He owned commerce experience tracking across shopping, checkout and seller experiences, and sized the gifting opportunity to guide investment.
His subscription comprehension study drove an overhaul of the early customer experience, including a plan selector experiment that lifted average order rate.
Survey methodology experiments he designed at Airbnb were adopted as best practice across its Survey Science function.
Focus areas
- Survey research
- Tracking programs
- Experimental design
- Concept and message testing
- AI-assisted analysis
- Research rigor
Has spoken at
- Quant UX Con 2026
- Sprig Applied Research Series
Education
Background
Ryan is a UX research leader and social psychologist by training, with more than 10 years of experience helping teams understand how customers think, feel and behave. Across HelloFresh, Meta and Airbnb, he has led quantitative and mixed-methods research that shaped product strategy, growth, experimentation and customer experience.
He specializes in survey research, tracking programs, experimental design, and concept and message testing, and does his best work in ambiguous problem spaces: de-risking a new product, finding friction in a customer journey, or helping teams build higher-quality customer relationships. He has mentored researchers, supported hiring and calibration, and led survey best-practice enablement.
Career
- 2026 to present
Sprig
Research Partner
- 2022 to 2026
HelloFresh
Senior User Experience Researcher
- 2020 to 2022
Meta
Quantitative UX Researcher, Commerce
- 2019 to 2020
Airbnb
Survey Scientist, Guest & Host Experience
Join the conversation
Sprig hosts dinners, summits and virtual sessions for research and insights leaders in cities across North America.