Kathryn Campbell
“I help organizations avoid swirl and cut time-to-value by delivering the right product to the right customer.”
At Sprig
Kathryn leads Sprig's executive research events, including The Insights Table, where research leaders compare notes on how AI is changing their work. She also shapes Sprig's thinking on AI in research through writing, video and training.
She helped design and launch its first two broad-reach consumer apps, including a market-leading songwriter analytics app.
She led Well-being research supporting Trust & Safety for Instagram's 2 billion monthly active users.
The research ops she introduced cut some studies from months to days.
She has formed and trained strong research teams and developed research managers along the way.
Focus areas
- AI in research practice
- Trust and safety
- Mixed methods research
- Research ops
- Research by non-researchers
- Product strategy
Has spoken at
- The Economist Impact Forum
- Forrester Data Strategy Forum
- Better Software West
- World Usability Day
- UX Strat
- UX360
- UXPA
- UX Hong Kong
- UX Lisbon
- Digital Hollywood
Education
Background
Kathryn has spent more than 20 years helping start-ups and Fortune 100 companies put the right product in front of the right customer. Her work spans quantitative, qualitative and mixed methods research, including research for AI and machine learning products.
She has particular depth in trust and safety, making products safe as well as compelling. She has built and trained research teams and research ops functions, and is active in UX and research communities locally and internationally.
Career
- 2026 to present
Sprig
Research Partner
- 2024 to 2025
Warner Music Group
Director of User Research
- 2021 to 2023
Meta
Research Pillar Lead
- 2018 to 2021
Ticketmaster
Director, Research & Insights
Join the conversation
Sprig hosts dinners, summits and virtual sessions for research and insights leaders in cities across North America.