Jehan Sparks, Ph.D.
“Access isn't the same as understanding. AI can surface past research in seconds, but making sense of the findings still requires critical judgment.”
At Sprig
Jehan is one of Sprig's speakers at Quant UX Con 2026, and a regular voice at Sprig's research leadership dinners and lunches, where she brings a quantitative researcher's view to how AI is changing the field.
She designed a text-message nudge that raised vaccination rates by up to 11% in the largest-ever field experiment on vaccination, covering 47,000 patients, and presented the findings to the White House Covid-19 task force.
She led sentiment tracking surveys for Instagram's advertisers and creators, and quant research on ads products, including GenAI products, for small businesses on Instagram and Facebook.
On Instagram's Communities Labs team, her research identified Flipside as a high-opportunity idea and shaped the main features of its MVP.
Her behavioral science research has appeared in top peer-reviewed journals, including Proceedings of the National Academy of Sciences.
Focus areas
- Survey research
- Sentiment tracking
- Experimental design
- Behavioral science
- Statistical analysis
- Ads and creators
Has spoken at
- Quant UX Con 2026
Education
Background
Jehan is a quantitative UX researcher and behavioral scientist with more than 10 years of experience at Amazon, Meta, Calm and Toyota, and in academia. Her work spans ads, creators, sentiment tracking and decision-making, from framing effects and nudges to financial choices.
She holds a Ph.D. in social psychology with a minor in quantitative psychology, and works fluently across survey research, experimental design and statistical analysis, from regression and MaxDiff to multilevel modeling. She has led research on 0 to 1 incubator teams, in horizontal roles, and across developed and developing markets.
Career
- 2025 to present
Amazon
Lead Quantitative UX Researcher
- 2022 to 2025
Instagram
Senior UX Researcher
- 2024
Toyota Research Institute
Senior Applied Behavioral Scientist
- 2022
Calm
Behavioral Scientist
Join the conversation
Sprig hosts dinners, summits and virtual sessions for research and insights leaders in cities across North America.