Amanda Chang
“So polish can backfire in two directions: It can make good work look suspect, and it can make shaky work look trustworthy.”
At Sprig
Amanda hosts Sprig's leadership dinners for research and insights leaders, including in Los Angeles, and writes about what she hears around those tables. She also leads sessions in Sprig's Applied Research Series, including how multi-agent workflows can cross-reference data sources with every claim linked back to the evidence.
At HelloFresh she helped build democratized research programs that let 20+ teams across 10+ countries gather quick insights and make more data-informed decisions.
Her mixed-methods study on rewards program discoverability led to a 262% increase in unique visitors to HelloFresh's rewards page.
She started a cross-functional working group on pricing clarity whose design changes significantly increased payment page completion.
At Age of Learning, she identified unmet needs in a high-value segment that led to a new premium product offering.
Focus areas
- Research democratization
- AI in research teams
- Mixed methods research
- Pricing and conversion
- Cross-team insights
- Learning design
Education
Background
Amanda is a UX researcher whose path runs from learning design to product management to research. At HelloFresh, she helped build democratized research programs and led studies that shaped pricing, rewards and customer retention.
Before that, she led research for Age of Learning's ABCmouse and Adventure Academy, managed a K-5 computer science platform used in Title I schools across LA County, and helped shape BrainPOP's creative coding tool, now used in more than 35,000 U.S. elementary schools.
Career
- 2026 to present
Sprig
Research Partner
- 2022 to 2026
HelloFresh
User Experience Researcher to Senior UX Researcher
- 2020 to 2022
Age of Learning
User Research Assistant to User Research Specialist
Join the conversation
Sprig hosts dinners, summits and virtual sessions for research and insights leaders in cities across North America.