When AI makes it easier than ever to build, how do we know whether we’re building something valuable? In early discovery, familiar targets, like producing a set number of viable concepts, can create the appearance of progress without telling us whether we’re on the right path.
Join our next Industry Spotlight with Clara Kliman-Silver, Staff UX Researcher at Google, to explore how to think about success when large-scale data isn’t available and the answers are still taking shape. Clara will examine which signals are useful in the short, medium, and long term, and where human judgment matters more than another metric.
- Identify where AI can support discovery and where human judgment should guide the work.
- Question metrics that reward output without showing whether a project is providing value.
- Look for useful signals of progress when large-scale data isn’t available.
- Make room for people new to research to ask what’s worth measuring before they build.
Reserve your spot.
Format: 45-minute presentation with live Q&A.
Any questions? Email us at events@sprig.com
