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WEBINAR

One Study, Many Audiences: Personalizing Reports With AI

September 23, 2026

10:00 am

PT

Virtual

Kathryn Campbell
Research Partner at Sprig
James Villacci
Head of Research Insights at Sprig
Register Now

How AI Helps One Study Speak to Every Audience

A research report isn’t one-size-fits-all because each stakeholder audience is looking for something different. Product wants the roadmap implications, sales wants proof points, engineering wants the specifics, while leadership wants the decision.

Join Sprig Research Partner, Kathryn Campbell, to learn how AI can make a single study relevant and engaging for each of these audiences without changing the findings underneath. You'll learn how to preserve the integrity of your research while tailoring the delivery and exploring new reporting formats that help insights travel further across your organization. You'll leave with a practical model for turning one study into many audience-ready deliverables.

  • How to use AI to translate a single study into the language, priorities, and decisions of different teams.
  • How to build stakeholder personas from the questions and concerns each audience raises most, so you can anticipate what they'll ask before you present.
  • New reporting formats to experiment with that make findings easier to absorb and share across the organization.

Reserve your spot

Format: 45-minute presentation and live Q&A. 

Any questions? Email us at events@sprig.com

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