How Research Teams Balance Craft and Speed with AI Integration
AI is now part of how nearly every research team works, and that's a good thing, but gathering tools is the easy part. The harder, more valuable work is designing the system, organization, and culture around them, and that's where most teams are stuck. It's a “build moment” for the discipline, and it requires research leaders to stop asking what tools to buy, and start defining what a mature, AI-integrated program actually looks like.
In this on-demand webinar, join Reggie Murphy (Senior Director, Head of UX Research at Zendesk) for a candid look at how leading research teams are leveraging AI in their practice, what's working, and the operating principles emerging along the way.
- The System Challenge: Why gathering tools is easy, but transforming your workflows, team organization, and culture around your AI stack is the real work.
- Direction over "False Speed": How to combat flatter, sanitized insights and the specific skills researchers must double down on to remain indispensable.
- The Next-Step Playbook: What mature AI evaluation looks like, and how advanced teams measure the quality and accuracy of AI-generated outputs.
