Stop Chasing the "Perfect" Metric. Start Delivering Organizational Utility.
Standard metrics like NPS look great on a dashboard, but they rarely trigger the strategic shifts needed to move the needle. To keep research at the heart of every decision, teams need to move beyond vanity metrics and focus on organizational utility.
Join Kathy Lin (Lead User Researcher at Turo) and James Villacci (Head of Research at Sprig) for a candid look at how Turo built an experience metrics program that translates user sentiment into tangible business impact.
- The Utility Shift: Why your organization’s specific needs, not industry standards, should dictate your primary metrics.
- The Data Foundation: How to capture high-quality signals across in-app and email channels without sacrificing speed.
- Executive Buy-in: Strategies to ensure your metrics drive cross-functional decisions rather than endless debates.
Reserve Your Spot
45 minutes of practical strategy followed by a live fireside Q&A.
Questions?
Email: events@sprig.com
