How to transition from one-off insights to an automated, continuous sentiment engine.
In an era of rapid technological shifts, the role of the researcher is fundamentally changing. We are moving away from being mere purveyors of isolated data points and toward becoming the architects of continuous insight systems.
Join Rie McGwier, UX Measurement and AI-Insights Researcher at Figma, as they share the exact framework used to scale a continuous sentiment measurement system across an enterprise product portfolio. Whether you are leading a large department or operating as a team of one, this session will outline how to build high-caliber, automated research output that keeps pace with rapid product cycles.
You'll learn how to leverage AI tools to bypass traditional resource bottlenecks, master your data logic using manual scaffolding, and secure massive organizational buy-in by delivering immediate value while quietly building deep foundational infrastructure.
- Learn how to identify high-impact teams to test your vision and leverage modern AI tools to bypass traditional resource bottlenecks.
- Discover why you must master your data logic using manual loops before attempting to scale your infrastructure.
- Master strategies for securing organizational buy-in by delivering immediate user value while quietly building deep foundational systems.
Reserve your spot
Format: 45-minute presentation and live Q&A.
Any questions? Email us at events@sprig.com
