Before AI, weak research looked weak. Now AI makes thin work look polished and credible, and that is exactly what makes it dangerous. It's a Trojan horse that can hijack your thinking while wearing the face of rigor.
During this Industry Spotlight webinar, Director of Research at Rakuten, Daniela Governatori, makes the case that AI is only as good as the craft of the person directing it. Because AI is probabilistic, insights drift toward the safe middle while the contradictions, the hesitation, and the juiciest findings quietly fall off. Reading an AI summary is like looking at a photograph of a city instead of visiting it.
You'll learn where the real work of synthesis lives, why the studies you run without AI make you a sharper cross-functional partner, and how to keep the judgment layer intact as your research program scales.
What you'll take away
- Align on the question before you bring in AI or research
- Watch the recordings before you review the AI analysis
- Treat note-taking as capture, not performance
- Own the conclusion, because if you send the slop, the slop is yours
Reserve your spot.
Format: 45-minute presentation and live Q&A.
Any questions?
Email us at events@sprig.com
