Reach Numbers You Can Defend By Using Methods You Can Trust
Have you ever deliberated which advanced analysis method to reach for? Or, are you curious if surveys should really still hold real estate in a researcher's toolkit.
Join our Applied Research Series webinar hosted by Sprig Research Partner, Ryan Moreno, to walk through the most commonly used advanced analyses, like MaxDiff for prioritizing what matters most, conjoint for modeling the tradeoffs behind a feature or pricing choice, Gabor-Granger for pinpointing price sensitivity, and crosstabs for surfacing how segments actually differ. For each, you'll see what the method is built to decide, where teams misuse it, and where a confident-looking number deserves more scrutiny.
For each method, Ryan will dive into what it is built to decide, where teams misuse it, and where a confident-looking number deserves more scrutiny. Follow along live as Ryan builds each analysis and reads the output, so you can catch the tells before a shaky number turns into a decision.
Reserve your spot today.
Format: 45-minute presentation with live Q&A.
Any questions? Email us at events@sprig.com
