Learn how to combine the power of surveys and experimentation to better understand your users’ needs and build a better product experience. In this session, UX metrics researcher Milan Mijatovic (ex-PayPal, ex-E*TRADE) and Sprig CEO Ryan Glasgow discuss how combining these two methodologies can lead to better product results and also foster strong collaboration across product and research teams.
Milan will also give a step-by-step guide on how to:
- Use in-product surveys alongside your existing experimentation platform
- Leverage survey and product analytics data to increase collaboration between researchers and product managers
- Manage the challenges and considerations of combining surveys and experiments
