Join Sprig for a private dinner at The Plumed Horse, bringing together senior research & insights leaders from leading consumer brands and digital product companies across the South Bay and Peninsula for an evening of thoughtful conversation, peer connection, and guided discussion.
Research leaders are being asked to move faster, influence more decisions, and help their organizations stay closer to customers, all while new technologies and changing workflows reshape how research gets done.
We’ll discuss how leading teams are strengthening research’s strategic role, maintaining rigor as insights become more accessible across the organization, ensuring research drives decisions, and navigating the growing role of AI without losing sight of the customer. These themes closely reflect the discussion framework for the event, which focuses on research influence, democratization, organizational impact, team evolution, and staying close to customers.
Evening flow
6 PM
Reception, drinks, and informal conversation
7 PM
Seated dinner and guided discussion
Discussion themes
- How research can expand its strategic influence across the organization
- How to democratize insights without sacrificing research rigor
- How research leaders can make sure customer insight drives decisions
- How teams and research roles are evolving as new tools and AI enter the workflow
- How organizations can stay close to real customers as research scales
Questions?
For any questions or dietary needs, please reach out to events@sprig.com. We look forward to seeing you there.
Apply to attend
