Stop the Rigor Theater. Start Driving Decisions.
Stakeholders used to wait for research. Now, they have AI, and "good enough" automated data is filling the gap. If your methodology arrives too late to change the decision, it isn't rigor, it’s a survival risk.
Join James Villacci, our new Head of Research (formerly of HelloFresh), for the first session of this three-part virtual series. We are diving deep into Minimum Viable Rigor (MVR): the survival strategy for staying essential in an AI-first product org.
- Calibrate to the Stakes: Learn to find the least methodological discipline required to make a finding defensible enough to act on.
- Defend Your Synthesis: Discuss how to maintain confidence and credibility when AI is part of your research output.
- Avoid the Sidelines: Move from elaborate, slow-moving studies to "efficiently rigorous" workflows that keep research in the room.
Skip the one-way presentation. This is a 60-minute collaborative session limited to a small group of UX research leaders to ensure real conversation.
Reserve Your Spot for Session 01
Seats are limited to ensure every leader in the room has a voice.
Questions?
Email: events@sprig.com
