Where Research Ends and Building Begins
Discovery used to be the whole job. Researchers framed the problem, mapped the unknown, and handed their findings off for someone else to build. That model is breaking. When a product goes from idea to shipped in a week, a readout often lands too late to change anything.
Mani Pande, Senior Director of UX Research at Freshworks, has a different answer: stop stopping at discovery. In this session she makes the case for stepping into the second diamond, where the work no longer ends with a recommendation but carries into prototypes, tests, and iterations the researcher builds themselves.
She starts somewhere unexpected, with what your team already knows. Before a plan gets written, Mani surfaces past research so no one burns a cycle rediscovering an answer that already exists, which frees a smaller team to spend its energy on the questions that are actually open. From there she gets into what changes when a usability test takes a day instead of a month, why the field is splitting between people who resist AI and people who orchestrate it, and the one piece of the craft, the storytelling and judgment an LLM will always flatten toward the average, that has to stay in human hands.
- Begin each project by pulling on what's already known, so repeat studies stop draining time a lean team can't spare.
- Step into building: stand up prototype variations, put them in front of users, and fold the responses back in within a single day.
- Trade the resister's stance for the orchestrator's, and hold tight to the curation and narrative instinct AI can't reproduce.
Reserve your spot
Format: 45-minute presentation and live Q&A.
Any questions? Email us at events@sprig.com
