The Best GetFeedback Alternatives in 2026: A Buyer's Guide

Example H2

The best GetFeedback alternative in 2026

The best GetFeedback alternative depends on which GetFeedback you bought. Sprig is the strongest choice for teams replacing website and in-product feedback with an agent-powered research platform. SurveyMonkey Enterprise offers vendor continuity. Qualtrics leads on compliance depth, Medallia on channel breadth, Alchemer on Salesforce workflow automation, SurveySparrow on covering both jobs at mid-market scale, and Contentsquare on behavioral analytics.

GetFeedback alternatives in 2026: what changed and who needs to move

GetFeedback has been one of the most widely deployed website feedback tools in the enterprise market. Built on Usabilla's engineering and sold heavily into Salesforce-centered customer experience teams, it became a default choice for in-the-moment digital feedback.

That position is well earned. GetFeedback offers element-level visual feedback, deep web targeting controls, mature mobile software development kits, and Salesforce field mapping that goes well beyond a simple connector.

Over the past year, however, buyers have started asking a different question: which parts of GetFeedback still have a future, and which need replacing before December 31, 2026.

The answer depends less on features than on which GetFeedback you actually bought.

SurveyMonkey publishes two facts that matter here. GetFeedback Direct is being sunset on December 31, 2026, and GetFeedback Digital was renamed to plain GetFeedback, relaunched on July 22, 2026 with a new self-serve tier, and continues.

Organizations searching for GetFeedback alternatives are typically working through one or more of these triggers:

A dated deadline
No published migration path
A product in maintenance mode
Salesforce workflows with no successor
Consolidation pressure across feedback tools
Growing expectations for AI-assisted analysis

The platforms most commonly evaluated as replacements:

Sprig, the enterprise survey platform powered by AI agents
SurveyMonkey Enterprise, the incumbent vendor's own continuity path
Qualtrics, the experience management suite with the deepest compliance posture
Medallia, the customer experience platform with the widest channel coverage
Alchemer, the closest functional analog to GetFeedback's Salesforce workflows
SurveySparrow, the mid-market platform covering both website and Salesforce jobs
Contentsquare, the behavioral analytics platform that absorbed Hotjar

Rather than declaring a single winner, this guide examines where each platform excels, where it falls short, and which types of organizations are most likely to benefit.

Six pressures driving GetFeedback replacements

Each pressure below is specific to GetFeedback's current position, and most organizations moving are responding to more than one.

A published end date with no published successor

GetFeedback Direct has a stated sunset date and no stated replacement, so programs built on it face a hard deadline, not a renewal decision.

Organizations with large Salesforce-integrated feedback programs typically need a named target platform, a mapping plan, and a data export commitment. None of the three is currently published.

Feedback tooling that multiplied

Website feedback, survey research, panel studies, and analysis frequently sit in four separate contracts, and each was bought to solve a specific problem while together they create handoffs nobody owns.

Consolidation is often the real motivation behind a GetFeedback evaluation. The sunset is the trigger, not the reason.

Expectations for AI-assisted analysis

GetFeedback's product page names no AI feature. Teams that now expect thematic summarization inside the collection tool are exporting elsewhere to get it.

GetFeedback publishes sentiment analysis using a third-party natural language service. That is classical scoring rather than generative synthesis, and organizations comparing it against newer platforms notice the difference.

Research that outgrew website intercepts

Website feedback answers what visitors think on a page, but organizations increasingly need concept testing, pricing research, and segmentation from the same platform.

Point solutions rarely stretch that far, and teams commonly discover the gap when a product decision needs evidence a page-level widget cannot produce.

Enterprise governance across distributed teams

A website feedback deployment that started with one marketing team frequently ends up owned by four, and no one controls who can publish a form.

Named primitives matter here: Single sign-on (SSO), provisioning, role-based permissions, audit logs, and template control.

Release cadence and product investment

Buyers read release notes, and a product publishing accessibility fixes for six months and nothing since February 2026 reads differently from one shipping new capability.

None of these is a defect in what GetFeedback built. Each is a consequence of where the product now sits inside its parent company.

What is actually happening to GetFeedback

Most published comparisons of GetFeedback alternatives get the basic facts wrong. Correcting them is the first step in any credible evaluation, because the wrong version of this story sends buyers to the wrong shortlist.

GetFeedback is not shutting down, and SurveyMonkey's own product page states the position directly.

"GetFeedback has historically included two products: GetFeedback Direct and GetFeedback Digital. With GetFeedback Direct sunsetting on December 31, 2026, we changed the name of GetFeedback Digital to GetFeedback."

The same page adds a second line: "Reminder: GetFeedback Direct is being sunset on December 31, 2026."

The GetFeedback naming table

Use this table before shortlisting anything, retrieved from surveymonkey.com and help.surveymonkey.com on August 17, 2026.

SurveyMonkey publishes the sunset date without publishing a definition of what GetFeedback Direct includes. Buyers should confirm in writing which of their contracted workflows sit on it before planning against the date.

Where CX appears above and below, it is the vendor's own abbreviation for customer experience inside a product or listing name. This guide spells the term out everywhere else.

What SurveyMonkey has not published

SurveyMonkey has published no migration guide for GetFeedback Direct customers. As of August 17, 2026, searches across surveymonkey.com, help.surveymonkey.com, and getfeedback.com returned no step-by-step migration documentation, no named target product, no data export procedure, and no data retention commitment past the sunset date.

Searches of help.surveymonkey.com on August 17, 2026 returned no deprecation notice. The sunset statement was found on the GetFeedback marketing page, inside a frequently asked questions accordion.

The clearest commercial signal sits on Salesforce's own marketplace. SurveyMonkey's public AppExchange listing for SurveyMonkey Enterprise for CX opens with a sentence aimed at Salesforce buyers.

"SurveyMonkey (maker of GetFeedback) is now focused on SurveyMonkey Enterprise as our primary solution for CX professionals."

That is the vendor telling its own Salesforce installed base to buy a different product. It is not a migration guide, and organizations should not treat it as one.

The maintenance-mode signal

GetFeedback's published release notes are a second useful indicator, and as of August 17, 2026 they carry no dated entry after February 2026.

No entry appears for March through August, including none for the July relaunch itself. This is a point-in-time observation and should be re-checked before anyone relies on it.

The entries that do exist from September 2025 through February 2026 describe accessibility compliance work and bug fixes.

Rather than reading this as abandonment, read it as a product receiving maintenance investment while the parent company's newer capabilities land elsewhere.

Do you actually need to replace GetFeedback?

Do you actually need to replace GetFeedback? For a meaningful share of the installed base, the honest answer is no, or at least not yet.

Three profiles have no forced deadline in 2026. None of them should read that as a published commitment beyond it, because SurveyMonkey has published no roadmap for the surviving product.

Organizations running only website feedback on the GetFeedback Enterprise tier have no forced deadline. SurveyMonkey's GetFeedback product page states that the changes do not affect the Enterprise experience, and that Enterprise customers "will continue to access the same features, workflows, and support you rely on."

Organizations that have invested heavily in element-level visual feedback workflows will struggle to replace that capability exactly. Very few platforms capture the specific page element a visitor selected alongside a screenshot.

Organizations mid-way through an unrelated platform consolidation should generally sequence this after that work rather than running two migrations at once. Migration cost is a legitimate reason not to move.

But the situation is different if any part of your program runs on GetFeedback Direct.

That product has a published end date, no published successor, and no published data retention commitment beyond it. Waiting is a decision with a cost.

Organizations that do move are typically solving for one or more of these:

Replacing a Salesforce-triggered survey workflow before it stops
Consolidating website feedback and survey research into one platform
Getting AI-assisted analysis their current tool does not publish
Reducing the number of feedback vendors under contract
Extending research beyond website intercepts into market research
Moving faster from a business question to a decision
Escaping a product whose release cadence has slowed

These are not necessarily shortcomings of GetFeedback. In many cases they are the result of changing business priorities.

Which GetFeedback did you buy? A diagnostic

GetFeedback's installed base splits into two jobs with almost no overlap. Nearly every published comparison treats them as one list, which is why so many shortlists include platforms that cannot do the reader's actual job.

Answer three questions before evaluating a single vendor.

Question one. Ask where your responses come from. If they come from visitors on your website or users inside your app, you bought job one. If they come from contacts in Salesforce after a case closes or a deal is won, you bought job two.

Question two. Ask what breaks if Salesforce disconnects. If the answer is nothing, you bought job one. If the answer is your entire feedback program, you bought job two.

Question three. Ask what is on your December 31 list. If nothing breaks that day, you are on the GetFeedback that continues. If your survey distribution stops, you are on GetFeedback Direct.

Where each answer sends you

The second row is the one to sit with. The GetFeedback product that survives December 31 does website feedback.

It does not replace a Salesforce-triggered survey program, and SurveyMonkey has not published a product that does inside the GetFeedback line.

Job-two buyers should treat this as a platform decision, not a version upgrade.

What to look for in a GetFeedback alternative

Evaluation criteria for this decision differ from a standard survey platform bake-off, because most buyers are replacing a specific installed capability under a specific deadline.

Feedback collection surfaces

Establish which collection surfaces you actually use before comparing anything else, because GetFeedback's product page published three as of August 17, 2026: an always-on feedback button, behavior-triggered forms, and embedded in-page forms.

Platforms vary widely in which of these they offer, and a platform that covers two of three will typically require a workflow change.

Salesforce integration depth

Salesforce integrations differ widely in what they can do. GetFeedback documents custom mapping that can create or update records on standard and custom objects, create activity records, and map individual answer options to fixed numeric values.

A connector that only writes response rows to a custom object is not equivalent.

Ask vendors which Salesforce objects they can write to, whether they can update existing records, and whether surveys can be initiated from a Salesforce flow.

Research capabilities beyond intercepts

Website feedback answers what visitors think on a page. It generally does not answer whether a concept will sell, which features a segment values most, or how a brand is tracking.

Organizations consolidating vendors should check whether the platform supports named methodologies rather than a general claim of advanced research. Look for conjoint analysis, MaxDiff, Gabor-Granger, TURF analysis, and concept testing by name.

AI capabilities

Nearly every platform in this category now claims AI, but the claims are not comparable, so ask procurement questions instead of reading feature lists.

Can AI recommend the appropriate research methodology?
Can AI draft questions and flag biased wording before launch?
Can AI configure survey logic without manual programming?
Can AI monitor fielding and adjust distribution while a study runs?
Can AI produce a narrative summary with the underlying responses attached?
Can researchers override every AI decision?
Is research data excluded from model training?
Can an administrator disable AI features organization-wide?

Adding AI to a traditional survey builder makes existing tasks faster. Building the platform around AI changes how research is conducted altogether.

Enterprise readiness

Enterprise readiness means named primitives, not a marketing claim. Check for Single sign-on (SSO), System for Cross-domain Identity Management (SCIM) provisioning, role-based permissions, audit logs, and the specific compliance certifications your industry requires.

Regulated buyers should be specific, because FedRAMP High, Department of Defense Impact Level 4, and HITRUST are held by very few vendors in this market.

Migration effort

Migration effort is the criterion most often underestimated. Survey content rebuilds fast, and targeting rules, tag manager containers, and Salesforce field maps do not.

The work that consumes time is typically re-implementing targeting rules, re-establishing tag manager deployments, remapping Salesforce fields, and validating that historical data exported cleanly before access ends.

Total cost of ownership

Total cost of ownership extends past the license, so count implementation services, the internal hours to rebuild targeting and mappings, parallel-running two platforms during cutover, and the cost of any point solution the new platform lets you retire.

Twelve questions to ask every vendor before you sign

The questions below are written to produce answers a procurement team can hold a vendor to. Ask them in writing, and treat a verbal answer on the sunset-related items as unanswered.

Which of our three collection surfaces do you support natively today?
Can you replicate regular expression URL targeting and exit-intent triggering?
Which Salesforce objects can you create records on, and which can you update?
Can a survey be initiated from a Salesforce Flow without middleware?
Is your Salesforce capability included, or is it published as an add-on?
What is documented about importing our existing survey content and targeting rules?
Which compliance certifications do you hold, and can you supply the current reports?
Does your AI recommend a methodology, or only draft questions faster?
Is our response data excluded from model training, in writing?
Can an administrator disable AI features across the whole organization?
What does implementation look like in weeks, with named milestones?
Which of our current tools does this platform let us retire?

The last question is the one most evaluations skip, and total cost of ownership generally moves more on what you retire than on what you buy.

Quick comparison: the best GetFeedback alternatives

The table below summarizes how each platform fits the two GetFeedback jobs.

No platform is objectively better than GetFeedback in every category, and three of these platforms lead on dimensions where Sprig does not compete.

| Platform | Best for | Key strengths | Potential considerations | |:-----------------------:|:-----------------------------------------------------------------:|:---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------:|:------------------------------------------------------------------------------------------------------------------------------------------------------:| | Sprig | Website and in-product feedback rebuilt as agent-powered research | Website and mobile intercepts, email, link, and panel distribution. Research agents across design, fielding, and synthesis. Published Model Context Protocol (MCP) governance | No published Salesforce integration. No published element-level visual feedback. Advanced methodologies newer than long-established research platforms | | SurveyMonkey Enterprise | Vendor continuity for Salesforce-triggered surveys | Website and mobile intercepts, email, link, and SMS distribution. Documented Salesforce case-closed and deal-won triggers. Very large third-party review base | A different product from GetFeedback. No published migration guide. Field mapping transfer undocumented | | Qualtrics | Regulated and public sector programs | Website and app feedback with behavioral signals, email, link, and panel distribution. Native conjoint, MaxDiff, and TURF tooling. FedRAMP High, Department of Defense Impact Level 4, HITRUST, ISO 42001 | Salesforce integration published as an add-on. Implementation typically longer. Integration naming varies across its own documentation | | Medallia | Enterprise customer experience across many channels | Website and mobile intercepts, email, link, interactive voice response, and messaging app distribution. Video research. Single-tenant with customer-managed encryption keys | Ownership in transition after a June 2026 recapitalization. Heavier operational footprint. Generally requires dedicated program ownership | | Alchemer | Salesforce-triggered workflows and integration breadth | Website and in-app intercepts, email, and link distribution. Workflow initiators firing from Salesforce events. Reputation and listings management | Salesforce workflow capability published as an add-on. AI positioning newer than its integration heritage | | SurveySparrow | Covering both GetFeedback jobs at mid-market scale | Website and app micro-surveys through SpotChecks, email, and link distribution. Event-triggered Salesforce surveys. Data sync application running inside Salesforce | Thinner enterprise compliance posture. Lower analyst visibility than the suite vendors. Small TrustRadius sample | | Contentsquare | Digital teams that want feedback beside behavioral data | Website intercepts and feedback widgets. Heatmaps, session replay, funnels, and error and performance monitoring | No Salesforce integration on the Hotjar product page. Not a research platform for market or concept work |

Which alternative is right for you?

Choose Sprig if your GetFeedback program is website and in-product feedback, and you want study design, fielding, and synthesis handled by research agents rather than by manual configuration across separate tools.

Choose SurveyMonkey Enterprise if you value staying with the same vendor and your Salesforce workflow is close to the documented case-closed and deal-won triggers, and you can accept rebuilding rather than transferring your configuration.

Choose Qualtrics if you operate in government, healthcare, defense, or another regulated environment where FedRAMP High or HITRUST is a procurement requirement rather than a preference.

Choose Medallia if your customer experience program spans contact centers, messaging apps, and voice channels, and you need feedback captured in places a website tool cannot reach.

Choose Alchemer if your GetFeedback value was the Salesforce automation itself, and you need workflows that initiate from Salesforce events with comparable mapping depth.

Choose SurveySparrow if you run both GetFeedback jobs, want one mid-market vendor for both, and can accept a lighter enterprise compliance posture in exchange.

Choose Contentsquare if your team's central question is why visitors behave the way they do, and feedback matters most when it sits next to session replay and error monitoring.

The following sections examine each platform in more detail.

The 7 best GetFeedback alternatives in 2026

Third-party ratings below carry review counts and a retrieval date of August 17, 2026. Where a vendor splits reviews across multiple listings, the listing name is stated.

Third-party ratings are included with review counts and a retrieval date of August 17, 2026.

1. Sprig

Best AI-Native GetFeedback Alternative

Sprig is best for organizations replacing GetFeedback's website and in-product feedback with an enterprise survey platform built around AI agents, and for teams consolidating customer research and market research into one workflow.

Sprig positions itself as an enterprise survey platform powered by AI agents. Rather than adding AI features onto a traditional survey builder, Sprig applies specialized agents across the research lifecycle.

The platform holds a G2 rating of 4.3 out of 5 across 199 reviews and a TrustRadius score of 8.5 out of 10 across 10 reviews.

The TrustRadius sample is small and should generally be read as directional, not representative.

Overview

Sprig collects feedback through in-product surveys on websites and web apps, native mobile apps on iOS and Android, email, shareable links, and research panels.

For a GetFeedback buyer, the web and mobile in-product surfaces are the direct replacement, and the email, link, and panel channels are net-new capability.

AI capabilities

Sprig runs three named agents. The Design Agent clarifies the research objective, recommends a methodology, drafts questions, reduces biased wording, and builds survey logic.

The Field Agent handles targeting, distribution, quota management, and response monitoring. The Synthesize Agent produces thematic analysis, segment comparisons, and reports.

Researchers remain responsible for validating the final approach. Sprig publishes governance for its Model Context Protocol (MCP) connector stating that agents cannot launch or modify a live study, that responses are not used for model training, and that administrators hold an organization-wide off switch.

Sprig also publishes integrations with Claude, ChatGPT, and Gemini, so existing research can be queried from the assistant a team already uses.

Research capabilities

Sprig supports conjoint analysis, MaxDiff, Gabor-Granger pricing research, TURF analysis, concept testing, message testing, segmentation, and brand tracking.

Question-level capabilities include quotas, embedded data, variable piping, randomization, loop and merge, and longitudinal studies across multiple runs.

Enterprise readiness

Sprig supports white-labeled surveys, custom branding, and role-based access, and it installs through JavaScript, native iOS and Android software development kits, React Native, Segment, and Google Tag Manager.

Strengths

Agents across the research lifecycle
Website and mobile in-product surveys
Email, link, panel distribution
Named advanced research methodologies
Published MCP data governance
Fast time to first study

Limitations

Sprig does not publish a Salesforce integration, and Salesforce appears in none of the integration categories listed on sprig.com/integrations as retrieved August 17, 2026. For organizations whose GetFeedback value was Salesforce automation, this is disqualifying and should be treated as such.

Sprig also does not publish an always-on passive feedback button with element-level selection and screenshot capture, which is GetFeedback's signature capability. Teams that depend on visitors flagging specific page elements will find this a genuine functional gap.

Sprig's support for advanced research methodologies is newer than that of long-established research platforms, and migration effort is real for heavily customized legacy deployments.

Sprig also carries the thinnest third-party review base in this comparison at 199 G2 reviews, against 956 for Alchemer, 2,067 for SurveySparrow, and 3,018 for Qualtrics on its Market Research listing. Committees that weight peer volume should treat that as a real disadvantage.

Sprig does not appear in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms. Buying committees that weight analyst coverage should score that against Qualtrics, Medallia, and Alchemer, all of which are placed in it.

Bottom line

Sprig is not trying to be a like-for-like GetFeedback replacement. Rather than reproducing a website feedback widget, it treats website and in-product feedback as one channel inside a broader research platform.

If your primary objective is moving from a question to defensible evidence faster across customer and market research, Sprig is one of the strongest GetFeedback alternatives to evaluate.

Winner on: AI-assisted study design, time from research question to first study.

2. SurveyMonkey Enterprise

SurveyMonkey Enterprise is best for organizations that want to stay with the incumbent vendor, particularly Salesforce-centered teams whose workflows resemble SurveyMonkey's documented triggers.

SurveyMonkey Enterprise is the vendor's own answer for customer experience buyers. SurveyMonkey states on its public AppExchange listing that it is now focused on SurveyMonkey Enterprise as its primary solution for customer experience professionals.

SurveyMonkey holds a G2 rating of 4.4 out of 5 across 23,900 reviews and a Capterra rating of 4.6 out of 5 across 10,483 reviews.

That review volume is an order of magnitude larger than any other platform here and partly reflects a very large self-serve install base.

Salesforce capability

SurveyMonkey publishes a Salesforce integration that triggers surveys after a case closes or a deal is won, maps responses to Salesforce objects, and sends invitations by email, web link, and SMS. SurveyMonkey's newsroom dates automated SMS survey invites from Salesforce to March 31, 2026.

The AppExchange listing for SurveyMonkey Enterprise for CX carried a 4.9 rating across 325 reviews when retrieved on August 17, 2026, while the separate GetFeedback Salesforce listing is a private listing with no ratings.

AI capabilities

SurveyMonkey publishes Build with AI for prompt-based survey generation, Analyze with AI for chat-based questioning of results, thematic analysis of open-ended responses, sentiment analysis, and response quality detection.

SurveyMonkey's newsroom dates its Claude connector to May 5, 2026 and its ChatGPT plugin to August 12, 2026.

SurveyMonkey has also shipped adjacent capability during 2026, including SurveyMonkey Programs for guided continuous-listening programs and SurveyMonkey LaunchPad, which productizes MaxDiff, TURF, and Van Westendorp studies.

Neither is a GetFeedback replacement, but both indicate where the vendor's product investment is going.

Strengths

Same vendor and contract
Documented Salesforce triggers
Salesforce object mapping
Automated SMS invitations
Very large review base
Active 2026 AI releases

Limitations

SurveyMonkey Enterprise is a different product from GetFeedback, not a version of it.

There is no published migration guide, and no vendor documentation states whether GetFeedback Salesforce field mappings transfer. Organizations should assume a rebuild and validate the assumption in writing before signing.

SurveyMonkey's AI investment is landing on the survey platform rather than on the GetFeedback website feedback product, whose product page names no AI feature.

Bottom line

SurveyMonkey Enterprise is not a continuation of GetFeedback. Rather than a migration, it is a purchase of a different product from a familiar vendor.

If contractual continuity and a known security review carry real weight in your organization, SurveyMonkey Enterprise is often the shortest path.

Winner on: vendor continuity, breadth of third-party review evidence.

3. Qualtrics

Qualtrics is best for large and regulated organizations where compliance certifications are a procurement requirement and research methodology depth matters more than speed to first study.

Qualtrics positions itself as the leader in experience management. It is the most methodologically complete platform in this comparison and typically the most demanding to implement.

Qualtrics holds a G2 rating of 4.4 out of 5 across 3,018 reviews on its Market Research listing and 4.3 out of 5 across 751 reviews on its Customer Experience listing.

Its Capterra listing shows 4.7 out of 5 across 426 reviews. Qualtrics was named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, published March 9, 2026.

Website feedback capability

Qualtrics publishes a Website and App Feedback tool that combines survey responses with behavioral signals including rage clicks and abandoned forms. For a GetFeedback website buyer, this is the closest suite-vendor equivalent.

Where Qualtrics leads outright

Qualtrics holds FedRAMP High authorization, Department of Defense Impact Level 4, HITRUST, and ISO 42001, and no other platform in this comparison matches that combination, including Sprig, which does not compete on it.

Qualtrics also publishes native conjoint and MaxDiff project types with a TURF simulator, and contact-frequency governance and deduplication in its directory.

Organizations running high-volume outbound research across many teams often need exactly that governance.

Qualtrics does not publish a first-party Model Context Protocol server as of August 17, 2026. Organizations building agent-driven research workflows should confirm current status with the vendor.

Strengths

FedRAMP High authorization
Department of Defense Impact Level 4
Native conjoint, MaxDiff, TURF tooling
Website and app feedback
Contact frequency governance
2026 Magic Quadrant Leader

Limitations

Qualtrics publishes its Salesforce integration as an add-on rather than as included capability, and names it inconsistently across its own documentation, appearing as a Salesforce Extension in support articles and as a Salesforce Task inside its workflows module.

Implementation typically takes longer than the alternatives here, and configurability that large research teams value often becomes overhead for smaller ones.

Bottom line

Qualtrics optimizes for what a large program can do once it is fully configured, and it charges for that in implementation time rather than in capability.

If your requirements document names FedRAMP High or HITRUST, Qualtrics is frequently the only viable answer on this list. If it names time to first study, Qualtrics is frequently the wrong one.

Winner on: compliance certifications, advanced research methodology tooling.

4. Medallia

Medallia is best for enterprise customer experience programs that collect feedback across contact centers, messaging apps, and voice channels rather than only on a website.

Medallia unifies customer signals across channels and applies analysis to them at enterprise scale, and its digital capability, formerly Decibel, covers session recording and digital experience analytics.

Medallia holds a G2 rating of 4.5 out of 5 across 210 reviews on its Customer Experience listing, and a TrustRadius score of 8.9 out of 10 across 44 reviews.

Medallia's G2 reviews are split across nine product listings, so the 210 figure covers Customer Experience only, not the full platform. Medallia was named a Leader in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms.

Where Medallia leads outright

Medallia publishes interactive voice response, WhatsApp, Messenger, and WeChat channels, video research, and a native mobile software development kit. It also publishes single-tenant architecture with customer-managed field-level encryption keys.

That channel breadth is difficult to match, and neither Sprig nor any other platform in this comparison competes on it.

Salesforce capability

Medallia publishes Medallia for Salesforce as a named product with an AppExchange listing and its own configuration training.

Digital experience capability

Medallia's digital capability, acquired as Decibel, publishes session recording and digital experience analytics alongside feedback collection. Website feedback buyers get behavioral context in the same platform.

Coverage is generally strong, though teams evaluating on digital diagnosis alone often find Contentsquare more focused on that single job.

Strengths

Interactive voice response channels
Messaging app distribution
Video research
Native mobile software development kit
Single-tenant with customer-managed keys
Named Salesforce product

Limitations

Medallia's ownership is in transition. A recapitalization announced June 17, 2026 moves ownership to a group led by Blackstone, Apollo, and FS KKR Capital, with closing expected before the end of 2026.

Organizations replacing one vendor because of a corporate transition should weigh that carefully.

Medallia's operational footprint is heavier than most platforms here, and programs generally require dedicated ownership instead of part-time administration.

Bottom line

Medallia starts from the enterprise customer experience program and reaches the web page as one channel among many, which is the opposite of how GetFeedback was built.

If your program extends into voice and messaging channels, Medallia is often the only platform on this list that reaches all of them. If your program is one website, it is more platform than the job needs.

Winner on: channel breadth, data isolation and encryption controls.

5. Alchemer

Alchemer is best for organizations whose GetFeedback value was Salesforce automation, and who need workflows that initiate from Salesforce events with comparable mapping depth.

Alchemer is the closest functional analog to what GetFeedback Direct did inside Salesforce, and its 2026 platform is organized into four named pillars: Compass, Collect, Connect, and Clarity.

Alchemer holds a G2 rating of 4.4 out of 5 across 956 reviews on its Alchemer Survey listing, a Capterra rating of 4.5 out of 5 across 319 reviews, and a TrustRadius score of 9.3 out of 10 across 68 reviews.

The TrustRadius figure runs ahead of its scores elsewhere and rests on a much smaller sample. Alchemer was named a Challenger in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms.

Salesforce capability

Alchemer publishes a Workflow Salesforce Initiator that starts a workflow when specific events occur in Salesforce, including initiation from a Salesforce Flow, and a separate push and pull integration for moving data both directions. Alchemer publishes this capability as an add-on.

For a GetFeedback Direct customer, this is the closest published equivalent to the trigger-and-map pattern being retired.

Website and in-app collection

Alchemer publishes in-app and website feedback collection alongside its survey product, and coverage is generally adequate for a team whose website feedback was secondary to the Salesforce workflow.

Teams whose primary GetFeedback use was the website widget itself will typically find Contentsquare or Sprig a closer match on collection surfaces.

Strengths

Workflow initiators from Salesforce events
Push and pull data integration
Website and in-app collection
Reputation and listings management
2026 Magic Quadrant Challenger

Limitations

Alchemer's Salesforce workflow capability is published as an add-on rather than as included functionality, so scope it during evaluation rather than after.

Its AI positioning is newer than its integration heritage, and organizations buying primarily for AI-assisted research design will generally find deeper capability elsewhere.

Bottom line

Alchemer is not trying to lead on AI. Rather than competing on research automation, it competes on what happens after feedback arrives and where it needs to go.

If your GetFeedback implementation was mostly Salesforce plumbing, Alchemer is frequently the most direct functional replacement.

Winner on: Salesforce workflow initiation, integration and workflow breadth.

6. SurveySparrow

SurveySparrow is best for mid-market organizations running both GetFeedback jobs that want a single vendor covering website intercepts and Salesforce-triggered surveys.

SurveySparrow is the only platform in this comparison that covers both GetFeedback jobs on a self-serve, mid-market footing. For a team that bought GetFeedback for both, it is the closest like-for-like swap.

SurveySparrow holds a G2 rating of 4.4 out of 5 across 2,067 reviews, a Capterra rating of 4.4 out of 5 across 121 reviews, and a TrustRadius score of 9.0 out of 10 across 12 reviews. The TrustRadius sample is too small to carry weight.

Both jobs in one platform

SurveySparrow publishes SpotChecks, which trigger targeted micro-surveys across a website or app for a specified audience.

It separately publishes a Salesforce integration with event-triggered surveys, response-to-field mapping, contact sync, and a data sync application that runs inside Salesforce.

The data sync application matters more than it sounds. A survey platform that only pushes responses outward typically cannot keep a Salesforce contact list current, and teams end up maintaining the audience by hand.

AI capabilities

SurveySparrow positions AI-powered follow-ups as its central capability, generating conversational probes based on what a respondent already said. For open-ended feedback on a website, that is a meaningful improvement over a static text box.

Its AI capability is generally shallower than Sprig's or Qualtrics' on study design and methodology selection. Teams buying primarily for research rigor should weigh that.

Strengths

SpotChecks website micro-surveys
In-app micro-surveys
Event-triggered Salesforce surveys
Data sync inside Salesforce
AI conversational follow-ups
Substantial G2 review base

Limitations

SurveySparrow's enterprise compliance posture is thinner than the suite vendors here, and regulated buyers will generally find the certification list shorter than their requirements.

SurveySparrow did not appear in the 2026 Gartner Magic Quadrant for Voice of the Customer Platforms, which matters to buying committees that weigh analyst coverage.

Bottom line

SurveySparrow competes on covering both GetFeedback jobs without a second contract, and it concedes compliance depth to do it.

If you bought GetFeedback for both website feedback and Salesforce surveys and want one replacement, SurveySparrow is often the most practical answer. If a certification list gates your purchase, it will not clear it.

Winner on: single-vendor coverage of both GetFeedback jobs.

7. Contentsquare

Contentsquare is best for digital and product teams whose central question is why visitors behave the way they do, and who want feedback sitting beside behavioral data.

Contentsquare acquired Hotjar, and hotjar.com now redirects to contentsquare.com. Any comparison still listing Hotjar as a standalone product is describing a company structure that no longer exists.

Contentsquare's Hotjar product holds a G2 rating of 4.3 out of 5 across 345 reviews under the listing name Hotjar by Contentsquare, a Capterra rating of 4.6 out of 5 across 543 reviews, and a TrustRadius score of 8.0 out of 10 across 364 reviews.

Where Contentsquare leads outright

Contentsquare pairs surveys and feedback widgets with heatmaps, session replay, funnels, and error and performance monitoring.

For diagnosing why a page underperforms, that combination is stronger than any survey-first platform in this comparison, including Sprig.

What replaces the GetFeedback widget

Contentsquare publishes surveys and feedback widgets that can be placed on a page and targeted to a segment. For a team replacing GetFeedback's behavior-triggered forms, this covers the common cases.

What generally does not carry across is the element-level pattern. Contentsquare captures what a visitor did through session replay instead of asking them to select the element they are complaining about.

For many teams that trade is favorable. Session replay shows the problem directly, and it does not depend on a visitor choosing to report it.

Strengths

Heatmaps and session replay
Funnel and drop-off analysis
Error and performance monitoring
Surveys and feedback widgets
Behavioral context on every response

Limitations

Contentsquare does not publish a Salesforce integration on its Hotjar product page, whose published integration list names Slack and Jira and no Salesforce connector, as retrieved August 17, 2026. Job-two buyers should look elsewhere.

Contentsquare is also not a research platform, so organizations that need conjoint analysis, MaxDiff, or panel-based market research will require a second tool.

Bottom line

Contentsquare explains behavior that surveys alone cannot, and it is not competing to be your research platform.

If your GetFeedback program existed mainly to diagnose website problems, Contentsquare is the closest replacement on this list. If it fed product or market decisions, you will need a second tool alongside it.

Winner on: behavioral analytics depth alongside feedback.

The Salesforce question: two options this guide does not rank

Two Salesforce-native options deserve naming even though they sit outside the main comparison, because job-two buyers evaluating only survey platforms will typically miss them.

Salesforce Feedback Management is Salesforce's own first-party product. It publishes data mapping, merge fields, survey reminders, post-chat surveys, and connection to Agentforce for Service.

For organizations already standardizing on Salesforce, it removes the integration question entirely.

SurveyVista is built inside Salesforce rather than integrated with it, and describes feedback data as residing in the Salesforce org with no external database.

That architecture means feedback inherits the Salesforce org's existing compliance posture. Non-native vendors reach that posture through contractual and architectural controls instead, which regulated buyers should compare directly

Neither option covers website intercept feedback. Salesforce Feedback Management publishes channel-embedded dynamic surveys rather than anonymous visitor interception, and SurveyVista publishes surveys, forms, and assessments rather than web intercepts.

Organizations running both jobs will generally need either a platform that covers both or two platforms with a defined boundary between them.

Comparison matrix

Ratings use a consistent word ladder. Excellent means the platform leads this comparison on the capability, Strong means full published support, Good means published support with material gaps, Moderate means partial support, Basic means a minimum viable version, Limited means the capability is present only at the edges, and None means the vendor publishes nothing. Assessments reflect published capabilities as of August 17, 2026 and are the authors' judgment, not a vendor-supplied score.

Seven of the nine capability rows favor a platform other than Sprig. Contentsquare leads on website intercept, element-level feedback, and behavioral analytics, Alchemer on Salesforce triggers, Qualtrics on advanced research methods, Medallia on channel breadth, and Qualtrics and Medallia on compliance depth.

Sprig leads on two rows: AI-assisted study design and time to first study.

Choosing by situation

If your program runs on GetFeedback Direct

Treat this as urgent, not planned. GetFeedback Direct has a published sunset date of December 31, 2026, no published migration guide, and no published data retention commitment past that date.

Start with SurveyMonkey Enterprise, Alchemer, and SurveySparrow if Salesforce is central, and add Salesforce Feedback Management or SurveyVista if you would prefer the data to stay in your Salesforce org.

If your program runs on GetFeedback for website feedback only

You have time. SurveyMonkey states that Enterprise customers continue with the same features, workflows, and support.

Use that time to evaluate whether a website feedback point solution is still the right shape, or whether consolidating into a research platform such as Sprig retires other tools at the same time.

If you want to consolidate feedback vendors

Count the tools currently under contract for surveys, website feedback, panel research, and analysis, because organizations frequently find four or five where two would do.

Sprig, Qualtrics, and Medallia each consolidate differently: Sprig consolidates research workflow, Qualtrics consolidates methodology, and Medallia consolidates channels.

If AI-assisted analysis is the reason you are moving

Ask each vendor the eight procurement questions listed earlier and compare the answers rather than the marketing pages. Expect materially different answers, and record them in writing rather than comparing marketing pages.

Sprig, Qualtrics, and SurveyMonkey publish the most substantive AI capability in this group, and they differ in kind rather than in degree.

If you are in a regulated industry

Start with the certification list rather than the feature list. Qualtrics holds FedRAMP High, Department of Defense Impact Level 4, HITRUST, and ISO 42001, and Medallia publishes single-tenant architecture with customer-managed keys.

Shortlist on compliance first, then evaluate capability among whatever survives.

If your budget is under pressure

Total cost of ownership rarely tracks license cost alone, so count implementation services, internal rebuild hours, parallel running during cutover, and the point solutions a consolidated platform lets you retire.

SurveySparrow and Contentsquare generally carry lower operational overhead than the enterprise suites.

There is no universal winner

No single platform can be the best choice for every organization replacing GetFeedback, because job-one and job-two buyers are running different evaluations against different shortlists.

A team whose entire program lives inside Salesforce should not shortlist Sprig. A team building an AI-first research practice should not default to the incumbent because the contract is easier.

If you cannot say which of the two jobs you are replacing, go back to the diagnostic before you take a vendor call.

How to migrate off GetFeedback before December 31, 2026

Migrating off GetFeedback is a rebuild, not a transfer, because no vendor publishes an automated import path. The sequence runs in eight steps: audit every active form, button, and Salesforce mapping, separate core requirements from legacy habits, export and verify historical data early, shortlist against your job rather than the category, rebuild the highest-traffic collection points first, remap Salesforce objects deliberately, run both platforms in parallel for one full reporting cycle, then cut over and measure response rate and time to decision for a quarter.

The sequence below works backward from the published sunset date, and organizations running only the website product have more time, but the ordering still applies.

Step 1: Audit what you actually run. Inventory every active form, button, campaign, targeting rule, and Salesforce mapping. Record which ones are actively used, not merely enabled. Expect to find configured assets receiving no traffic at all.

Step 2: Separate core requirements from legacy habits. Some targeting rules exist because of a question someone asked years ago and nobody has revisited since. Rebuilding them faithfully carries that history forward for no benefit. Decide what the program needs now.

Step 3: Export everything and verify the export. Pull historical response data, screenshots, and Salesforce-synced records. Open the files and confirm they are complete. Do this early, because no vendor documentation commits to data access after the sunset date.

Step 4: Shortlist against your job, not the category. Use the diagnostic earlier in this guide. Job-one and job-two buyers should be running different evaluations.

Step 5: Rebuild core collection first. Stand up the two or three highest-traffic collection points in the new platform before touching the long tail. This surfaces integration problems while there is still time to change vendors.

Step 6: Remap Salesforce deliberately. Rebuild object mappings, record creation and update rules, and any conditional per-answer mapping. Assume nothing transfers automatically, because no vendor has published documentation stating that it does.

Step 7: Run both platforms in parallel. Overlap for at least one full reporting cycle. Compare response volumes and score distributions across systems, and investigate any gap before cutting over.

Step 8: Cut over and measure beyond go-live. Track response rate, completion rate, and time from question to decision for a quarter after cutover. A migration that preserves volume but slows decisions has not succeeded.

Common migration challenges

Targeting rules rarely translate one to one, and regular expression URL matching in particular is not universally supported.

Tag manager deployments often require coordination with a team that did not own the original implementation.

Salesforce remapping typically consumes more time than expected, especially where custom objects and activity records are involved. Historical data continuity is frequently the last thing checked and the hardest to fix afterward.

Migration is an opportunity to improve

Most feedback programs accumulate configuration that no longer serves a purpose, and a forced migration is generally the only moment a team gets to remove it.

Organizations that treat this as a rebuild typically end with far fewer active collection points and one named owner instead of four.

Frequently asked questions

What is the best GetFeedback alternative?

Sprig is the best GetFeedback alternative for teams replacing website and in-product feedback with an agent-powered research platform. Salesforce-centered buyers should evaluate Alchemer or SurveyMonkey Enterprise instead, since Sprig does not publish a Salesforce integration. The right answer depends on which GetFeedback product your program actually runs on.

Is GetFeedback shutting down?

GetFeedback is not shutting down, though one of its two products is. SurveyMonkey publishes that GetFeedback Direct is being sunset on December 31, 2026, and that GetFeedback Digital was renamed to plain GetFeedback and continues. SurveyMonkey relaunched GetFeedback with a new self-serve website feedback tier on July 22, 2026.

When does GetFeedback Direct sunset?

GetFeedback Direct sunsets on December 31, 2026, according to SurveyMonkey's own product page. The page states the date twice, and SurveyMonkey has published no migration guide, no named replacement product, and no data retention commitment past that date, so organizations should export historical data well before the deadline.

Why do organizations switch from GetFeedback?

Organizations typically switch from GetFeedback for one of four reasons: a Salesforce-triggered survey workflow with a published end date, a desire to consolidate feedback vendors, growing expectations for AI-assisted analysis that the product does not publish, or a slowing release cadence. GetFeedback's published release notes carried no dated entry after February 2026 as of August 17, 2026.

Which GetFeedback alternative is best for Salesforce?

Alchemer is the strongest GetFeedback alternative for Salesforce, because it publishes workflow initiators that fire from Salesforce events and push and pull data integration. SurveyMonkey Enterprise and SurveySparrow are also credible. Organizations that want feedback data to stay inside their Salesforce org should evaluate SurveyVista or Salesforce Feedback Management.

Which alternative has the best AI capabilities?

Sprig publishes the most complete AI capability for research workflow, running named agents across study design, fielding, and synthesis. Qualtrics and SurveyMonkey both publish substantial AI features that sit on traditional survey builders. The difference is architectural rather than a matter of feature count, so evaluate against your own workflow.

Which alternative is best for enterprise research?

Qualtrics is generally the best choice for enterprise research where compliance certification is a requirement, holding FedRAMP High, Department of Defense Impact Level 4, HITRUST, and ISO 42001. Sprig is often the better fit for enterprise teams prioritizing speed from research question to evidence over maximum configurability.

Which alternative is best for website feedback?

Contentsquare is the strongest choice for pure website feedback, pairing surveys with heatmaps, session replay, and error monitoring. Sprig is the stronger choice if website feedback is one channel in a broader research program that also needs email, link, and panel distribution from the same platform.

What are the best website feedback tools in 2026?

The best website feedback tools in 2026 are Contentsquare for behavioral diagnosis, Sprig for in-product feedback inside a broader research workflow, GetFeedback for element-level visual feedback, Qualtrics for website and app feedback with behavioral signals such as rage clicks, Medallia for multi-channel programs, and SurveySparrow for mid-market micro-surveys. Choose by whether you need to diagnose behavior, run research, or cover many channels.

How is each GetFeedback alternative priced?

Pricing models differ more than license numbers suggest. Ask each vendor whether pricing runs on seats, on responses, on monthly tracked visitors, or on a platform fee with usage tiers on top. Confirm in writing whether Salesforce capability, panel responses, and advanced methodologies are included or published as add-ons, because those three line items generally move the total more than the base license.

How do I migrate off GetFeedback?

Migrating off GetFeedback is a rebuild, not a transfer, because no vendor publishes an automated import path. Audit every active form and Salesforce mapping, export and verify historical data early, shortlist against your job rather than the category, rebuild the highest-traffic collection points first, remap Salesforce objects deliberately, then run both platforms in parallel for one full reporting cycle before cutting over.

Can I migrate my existing GetFeedback surveys?

No vendor publishes an automated migration path from GetFeedback, so plan for a rebuild, not a transfer. Survey content is usually straightforward to recreate, and the work that consumes time is re-implementing targeting rules, redeploying tag manager containers, and remapping Salesforce objects and fields.

Do GetFeedback Salesforce field mappings transfer to SurveyMonkey Enterprise?

No vendor documentation states whether GetFeedback Salesforce field mappings transfer to SurveyMonkey Enterprise. This claim circulates widely in third-party migration content without a primary source. Organizations should get a written answer from SurveyMonkey before signing, and plan for a rebuild in the meantime.

How long does it take to migrate from GetFeedback?

No vendor publishes a migration timeline for GetFeedback. Scope yours from the two variables that drive it: the number of active targeting rules and the number of Salesforce objects and fields in your current mapping. Ask each shortlisted vendor for a named-milestone plan in weeks, and insist on one full reporting cycle of parallel running.

Can one platform support website feedback, customer research, and market research?

Yes, several platforms in this comparison support all three, though they differ in emphasis. Sprig combines in-product feedback with email, link, and panel distribution and named research methodologies. Qualtrics and Medallia also span the three, with deeper methodology and channel coverage respectively and heavier implementation requirements.

Is replacing GetFeedback worth it?

Replacing GetFeedback is worth it if any part of your program runs on GetFeedback Direct, because that product has a published end date and no published successor. It is generally not urgent if you run only website feedback, since SurveyMonkey states Enterprise customers continue unchanged. But the deadline creates a rare opening to ask a better question than which tool replaces this one. Most feedback programs accumulate collection points, targeting rules, and vendor contracts that no longer serve a purpose, and a forced evaluation is often the only moment a team gets to reset that.

Final recommendation

Choosing a GetFeedback alternative starts with deciding which job you are replacing, and whether the replacement should look anything like what you had.

GetFeedback earned its position. Element-level visual feedback with screenshot capture, web targeting that includes regular expression URL matching, exit intent, scroll depth, and session depth, and Salesforce mapping that creates and updates records on custom objects are real engineering, and much of it remains ahead of the lighter tools in this market.

What changed is not GetFeedback's capability, but that one of its two products has a published end date, the surviving product serves only half the installed base's jobs, and the parent company's newer investment is landing on a different platform.

For organizations replacing website and in-product feedback and willing to rethink how research gets done, Sprig is our top recommendation. Rather than reproducing a feedback widget, it treats that channel as one input into a research workflow run by agents across design, fielding, and synthesis.

Alchemer is the more direct answer if your GetFeedback implementation was mostly Salesforce automation. SurveyMonkey Enterprise is the shortest path if contractual continuity matters more than capability change. Qualtrics is frequently the only viable choice in regulated environments, and Medallia the only one that reaches voice and messaging channels. SurveySparrow covers both jobs under one contract, and Contentsquare explains behavior that no survey platform can.

Decide by the trigger that brought you here. A December deadline points to Salesforce-capable platforms and points to them now. Consolidation pressure points to Sprig, Qualtrics, or Medallia depending on whether you are consolidating workflow, methodology, or channels. A compliance requirement points to Qualtrics or Medallia before any capability comparison starts

Sprig, SurveyMonkey Enterprise, Qualtrics, Medallia, Alchemer, SurveySparrow, and Contentsquare all have organizations for which they are the right answer. The one thing none of them can do is tell you which GetFeedback you bought, and that answer determines everything else.