Sprig vs Medallia

Feature comparison: Sprig vs. Medallia

Surveys

Ask targeted on-site questions to gauge satisfaction

Advanced survey capabilities

Advanced question types and survey builder

Surveys AI Analysis

AI summarizes and distills Survey results

Feedback

Feedback buttons

Collect user feedback with on-site buttons

Advanced design customization

Customize look and feel with CSS styling

Feedback AI Analysis

AI summarizes and distills Feedback results

Replays

Web session replay

Watch real user sessions on websites and web apps

Mobile session replay

Watch real user sessions in mobile apps

Replays AI Analysis

AI analyzes and groups replays into themes

Heatmaps

Heatmaps, clickmaps & scrollmaps

Visualize where users interact and scroll

Heatmaps AI Analysis

AI analyzes and distills heatmap results

Platform Capabilities

Quick setup and configuration

Integrate into product in just a few hours

Easy-to-use interface

Self-serve interface that anyone can easily use

No-code event configuration

No engineering effort needed to add event tracking

Product-level AI Themes

AI identifies broader product themes and trends

AI Insights

AI generates product solutions based on study results

No browser cookies

Track users without using browser cookies

Enterprise-grade security, privacy, compliance

SOC 2 reports available, plus more advanced security

Explore Sprig’s all-in-one product experience platform

Surveys

Understand why your users do what they do

Launch AI-generated surveys right in your product in minutes, and watch AI analyze the results in real time.

Explore Surveys

Automate survey creation

Quickly get started with AI-generated surveys that are customized to solve your specific product challenges.

Get targeted insights

Trigger branded in-product surveys to specific users based on who they are and what actions they take in your product.

Rapidly learn with AI

Automatically summarize your Survey results, including open-text responses, to reveal the top feedback themes.

feedback

Always know what your users are thinking

Capture continuous feedback right in your product and get AI-powered product recommendations based on responses.

Explore Feedback

Start learning in minutes

Empower anyone on your team to capture user feedback with an easy one-time set up that gives you constant insights.

Capture feedback at scale

Get 3x more customer feedback with bite-sized prompts that are built directly into your product experience.

Get action items with AI

Instantly analyze your Feedback responses and determine your next steps with recommendations from Sprig AI.

REPLAYS

Find and fix where your users get stuck

Recreate, analyze, and resolve user experience issues with AI-powered session replay.

Explore Replays

Understand user behavior at scale

Continuously recreate user journeys across your product’s core flows with post-engagement session replays.

Instantly analyze behavior with AI

Organize and uncover insights effortlessly—Sprig AI sorts event logs by themes and highlights key user pain points.

Link user actions to insights

Track users’ session interactions alongside their Survey feedback to see exactly what influenced their sentiment.

heatmaps

Understand product behavior at scale

Capture a visual representation of your users’ in-product interactions with AI that does the analysis for you.

Explore Heatmaps

Aggregate user interactions

See where users move, click, and scroll across your product to quickly identify patterns and trends in their experience.

Zoom into specific behavior

Filter and segment product experience behavior based on your users’ unique attributes and in-product actions.

Instantly analyze with AI

Automatically summarize your Heatmap results to reveal the top actionable themes in your users’ product behavior.

AI Insights

Fuel product growth with AI Insights

Sprig AI generates specific and actionable product suggestions to achieve your goals.

Explore AI Insights

Make informed and impactful product decisions

Always know what to build next with AI product recommendations that are based on your users’ real-time behavior and feedback.

Improve your customer journeys

Automatically surface areas of friction across your core flows and get AI recommendations to solve your users’ pain points.

Optimize your key product metrics

Get specific guidance on how to improve your product experience to drive revenue, retention, and user satisfaction.

ai Explorer

Surface AI insights across your entire product

Sprig AI analyzes user behavior and sentiment data across your entire product experience to generate insights that boost conversion, retention, and more.

Explore AI Explorer

Streamline your conversion flow

Connect product experience data across each step in the funnel to uncover holistic opportunities that boost overall conversion.

Optimize your product across devices

Build a seamless experience across web and mobile with integrated analysis of user behavior and sentiment across platforms.

Capture comprehensive user personas

Compile and analyze product experience data tied to specific user cohorts to fully understand their experience in your product.

Surveys

Understand why your users do what they do

Run targeted Surveys right in your product and capture your users’ real-time insights.

Explore Surveys

Feedback

Always know what your users are thinking

Capture ongoing feedback right in your product and continuously learn from your users.

Explore Feedback

Replays

Find and fix where your users get stuck

Record targeted clips of specific user sessions and find trends in your users’ behavior.

Explore Replays

Heatmaps

Understand product behavior at scale

Capture an intuitive visualization of your users’ in-product engagement.

Explore Heatmaps

AI Insights

Fuel product growth with AI Insights

Sprig AI generates specific and actionable product suggestions to achieve your goals.

Explore AI Insights

AI Explorer

Surface AI insights across your entire product

Sprig AI analyzes user behavior and sentiment data across your entire product experience to generate insights that boost conversion, retention, and more.

Explore AI Explorer

Why choose Sprig versus competitors like Medallia

Source: G2

Launch studies in minutes

Unlike Medallia, which can require hours of support to deploy a single survey, Sprig enables you to launch in-product studies—Surveys, Replays, and Heatmaps—on your own, in minutes. And to make it even simpler, we have over 75 templates for you to use to create studies in just a few clicks.

Accelerate your user research process

With Sprig’s industry-leading audience targeting, you can trigger surveys at the exact moment you want, to the exact users you want. With this hyper-targeted approach, Sprig customers see average response rates of over 40% — giving them faster, more relevant insights at scale.

Instantly turn feedback into action with AI Analysis

Let Sprig AI do the heavy lifting and continuously analyze your users’ in-product survey and behavioral data to surface the top actionable insights.