The Secret Research Method Used by Top Tech Companies

Presenters: Ale Argenio and Garrett Groszko from Noon Academy

You placed a food delivery order last month. Do you remember how you added items to your cart? Our guess is no. That’s why recall bias can skew your research and leave you with insights that aren’t specific or actionable. This session will drive home the importance of context in UXR, including how to reduce recall bias and the benefits of learning from users in-the-moment.

Presenters: Jess Sommer and Pranav Piyush, Bill.com

Research and product teams face challenges balancing tactical research needs with tight timelines and bandwidth constraints. The research has to get done, and it needs to get done efficiently. We’ll share how in-product research can help teams conduct fast, iterative tactical research and demonstrate how the use of in-product surveys can help quantify qualitative sentiment and reduce dependence on time-consuming moderated sessions.

Presenter: Rie McGwier, Stash

This session dives into the surprising benefits of in-product research to inform bigger strategic initiatives. We’ll share unique in-context use cases that enable frictionless data triangulation, efficient recruiting practices for moderated research, and the ability to leverage the live product experience to conduct in-depth research with high priority user segments.

Presenter: Sian Townsend, Coinbase

The last session in the series will build on all previous sessions and present a framework for building a comprehensive and continuous UX measurement program. The presenters will examine the current methods being used to measure UX today, how to lift up measurement programs utilizing common metrics like NPS and CSAT, plus more advanced and custom programs. They will then dive into best practices and offer a step by step process for creating a similar (yet appropriately scaled) program at your company.