Learn the latest in user research best practices, frameworks, and real-life examples.
A Framework for Continuous Research: How to use in-context surveys to fuel & validate qualitative user research
Leveraging research methods like contextual surveys can provide a jumping-off point for in-depth, moderated research and help validate what you are hearing in research sessions. The result is a continuous loop of insights that fuel each other and help you prioritize the right questions.
In this session, co-hosted with the team at User Interviews, experts discuss how they have built continuous research loops into their workflows and strategies for you to do the same.
Demonstrating Research Impact: How to make user research essential to strategic planning
Research teams often need to prove the value of research insights to strategic decision making to get a seat at the table. How these teams create, measure, and communicate the impact of their research builds credibility to up-level the function from never-ending tactical requests to strategic projects that are top of mind for senior leadership.
Hear how UX research teams at Robinhood, Loom, and Opendoor are thinking about how to put this evolution into practice.