Learn the latest in user research best practices, frameworks, and real-life examples.
Test Concepts and Prototypes with Your Own Users for Insights You Can Trust
When a company invests in UX research during a product's conceptual phase it reduces the development timeline by 50%. When that research is done with your company's own users the result is high-quality research insights that you can trust.
In this session, Allison Dickin, User Researcher at Sprig, and Ben Kolde, Design Lead at Sprig, will walk you through new ways to connect with your users directly and how you can make it easy for them to take part in your research.
The Role of User Research in a Downturn
UX research is more important than ever in an economic downturn. Prioritizing the right projects, preventing churn, and optimizing critical growth funnels are even more critical for organizations as they navigate these times.
In this session, Claudia Natasia, Director of User Research at Highspot, releases new data on the monetary impact of user research on a company's revenue.
Use In-Context Research to Understand the User Experience in Realtime
Context is crucial for user research especially when trying to learn from users during critical moments in the customer journey. Asking the right question, to the right person, at the right time, is critical to surfacing reliable insights.
In this session, Allison Dickin, User Researcher at Sprig, will walk you through various ways Sprig users build in-context surveys into their research programs.
A Framework for Continuous Research: How to use in-context surveys to fuel & validate qualitative user research
Leveraging research methods like contextual surveys can provide a jumping-off point for in-depth, moderated research and help validate what you are hearing in research sessions. The result is a continuous loop of insights that fuel each other and help you prioritize the right questions.
In this session, co-hosted with the team at User Interviews, experts discuss how they have built continuous research loops into their workflows and strategies for you to do the same.
Demonstrating Research Impact: How to make user research essential to strategic planning
Research teams often need to prove the value of research insights to strategic decision making to get a seat at the table. How these teams create, measure, and communicate the impact of their research builds credibility to up-level the function from never-ending tactical requests to strategic projects that are top of mind for senior leadership.
Hear how UX research teams at Robinhood, Loom, and Opendoor are thinking about how to put this evolution into practice.