Templates
Understand Willingness to Pay
Test price elasticity by gauging willingness to pay at progressively higher and lower price points.
How to use the Understand Willingness to Pay template
When to use
Use this microsurvey to learn the degree to which users may accept higher pricing.
Who to target
Target users after they've spent considerable time with your product (min 30 days since signup) so they can provide informed feedback. Consider also using this template with people who are not yet customers.
What you'll learn
This microsurvey helps you understand the willingness of your users to pay for your product at a variety of prices.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Head of User Research at Sprig
