Skip to main content


Test a Product Concept

Share early designs to gauge potential feature value and determine whether course correction is needed.


This concept testing template lets you test a product concept when you have a rough design with your ideal users. Learn if you have a product that is worth your time and resources or if you need to change course.

  • Design
  • Product
  • Discovery

How to use the Test a Product Concept template

When to use

Use this template when you have a rough design to demonstrate your idea to users, but before you've gone so far you can't easily change course.

Who to target

Target users who you expect to be in your target audience. Keep it broad though - you need to gain confidence in your audience as well as your idea.

What you'll learn

You'll learn if you have something worth the investment, or whether it's time to pivot or scrap it altogether.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

  • Journey Based Surveys

  • NPS & Sentiment Tracking

  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.