Test Messaging Concepts
Share potential messages and evaluate based on clarity, relevance and overall appeal.
How to use the Test Messaging Concepts template
When to use
Use this template when you're making changes to your messaging strategy, or developing messaging for a new product or feature.
Who to target
Target users (or potential users) in your target audience.
What you'll learn
You'll learn whether your value props resonate and your messages are clear. If testing multiple concepts, you'll gain confidence about which one to move ahead with.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Staff User Researcher at Sprig