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Test Messaging Concepts

Share potential messages and evaluate based on clarity, relevance and overall appeal.


Use this concept testing template to share potential messages and evaluate their effectiveness for clarity, relevance, and overall appeal.

  • Growth
  • Marketing

How to use the Test Messaging Concepts template

When to use

Use this template when you're making changes to your messaging strategy, or developing messaging for a new product or feature.

Who to target

Target users (or potential users) in your target audience.

What you'll learn

You'll learn whether your value props resonate and your messages are clear. If testing multiple concepts, you'll gain confidence about which one to move ahead with.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

  • Journey Based Surveys

  • NPS & Sentiment Tracking

  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Protoype & Usability Testing

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