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Messaging Test

See and hear participants' reactions to messages as they view them, and measure clarity, relevance, and appeal to help you choose the right message.

Concept test - Messaging Test

How to use the Messaging Test template

When to use

Use this concept test when developing new messaging for marketing, advertising, or in-product purposes.

Who to target

Target users who match the target audience of your message. This may be existing product users or website visitors who match a specific persona.

What you'll learn

The insights from this concept test will help you understand how your message resonates and identify any adjustments that need to be made.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

Allison Dickon Headshot

See More Collections

  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.