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TEMPLATES

Meet Customer Needs

Understand how well your product meets user needs and identify opportunities to improve.

Overview

This series of video questions helps you get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.

  • Microsurvey
  • Product
  • Discovery
  • Retention

How to use the Meet Customer Needs template

When to use

Deploy this microsurvey when you are evaluating how well your product or feature meets the needs of your customers or users.

Who to target

Target the segment of customers or users you’re most interested in learning about. This could be either a specific persona you want to learn more about or your entire customer base.

What you'll learn

The findings from this microsurvey will help you learn about what your customer and users want to achieve by using your product and identify key goals, motivations, and pain points that drive customer behavior.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

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  • NPS & Sentiment Tracking

  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.