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Meet Customer Needs

Understand how well your product meets user needs and identify opportunities to improve.


This series of video questions helps you get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.

  • Product
  • Discovery
  • Retention
  • Survey

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

  • Journey Based Surveys

  • NPS & Sentiment Tracking

  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Prototype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.