Measure Net Promoter Score (NPS)
Capture Net Promoter Score by asking users how likely they are to recommend your product.
How to use the Measure Net Promoter Score (NPS) template
When to use
Deploy this microsurvey to track customer loyalty and advocacy. Run this microsurvey continuously to capture insights over time.
Who to target
Target users who have completed onboarding and have substantial experience with your product (e.g., 5+ sessions or 30+ days since sign up).
What you'll learn
This microsurvey provides broad insight into why users would, or would not, recommend your product and tracks changes in likelihood to recommend over time. This metric is often used as an indicator of customer loyalty.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Staff User Researcher at Sprig