Measure Customer Effort

Measure the perceived effort for customers to accomplish their goals for using your product.

Use Template

How to use the Measure Customer Effort template

When to use

Use this microsurvey to identify opportunities to optimize your customer journey

Who to target

You may want to target new users specifically (e.g., less than 30 days since signup). For a more general read, target those who have considerable experience with your product (e.g., 30+ days since signup)

What you'll learn

This microsurvey helps you understand how well your product meets the needs of your customers, and uncovers what you can do to improve the customer experience.

Designed by survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research at Sprig

Launch a Sprig in minutes. 
See insights within hours.

Create your free account to conduct interviews, test designs, and survey 
specific users within your product, on your website, and more.