Measure Customer Effort
Measure the perceived effort for customers to accomplish their goals for using your product.
How to use the Measure Customer Effort template
When to use
Use this microsurvey to identify opportunities to optimize your customer journey.
Who to target
You may want to target new users specifically (e.g., less than 30 days since signup). For a more general read, target those who have considerable experience with your product (e.g., 30+ days since signup).
What you'll learn
This microsurvey helps you understand how well your product meets the needs of your customers, and uncovers what you can do to improve the customer experience.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Head of User Research at Sprig