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TEMPLATES

Measure Customer Effort Score (CES)

Understand the perceived effort for customers to accomplish their goals for using your product.

Overview

This microsurvey measures the perceived effort for customers to accomplish their goals for using your product. Use it to identify opportunities to optimize your customer journey.

  • Microsurvey
  • Customer Experience

How to use the Measure Customer Effort template

When to use

Use this microsurvey to identify opportunities to optimize your customer journey.

Who to target

You may want to target new users specifically (e.g., less than 30 days since signup). For a more general read, target those who have considerable experience with your product (e.g., 30+ days since signup).

What you'll learn

This microsurvey helps you understand how well your product meets the needs of your customers, and uncovers what you can do to improve the customer experience.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

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  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.