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TEMPLATES

Jobs to be Done Interview

Uncover the job your users are really trying to accomplish with your product and how you can best support that.

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Overview

Based on the well-known framework, this interview identifies the true problem (or 'job') your customers need your product to solve. It uncovers how customers approach the problem and identify potentially unexpected competitors.

  • Interview
  • Discovery
  • Video Question

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Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

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  • Concept Testing

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  • Prototype & Usability Testing

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