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Jobs to be Done Interview

Based on the well-known framework, this interview identifies the true problem (or 'job') your customers need your product to solve. It uncovers how customers approach the problem and identifies potentially unexpected competitors.

Video interview interface

How to use the Jobs to be Done Interview template

When to use

Use this interview template after launching a new feature or product to understand if it is being used as intended or if there are additional use cases.

Who to target

Target users who are actively using your new product or feature soon after launch. You can also target heavy product users based on your goals.

What you'll learn

The findings from this interview will help you uncover how customers approach the problem and identify potential competitors.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

Allison Dickon Headshot

See More Collections

  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.