Improve Trial-to-Subscription Conversion
Find opportunities to better showcase your product's value to trial users and strengthen the conversion funnel.
How to use the Improve Trial-to-Subscription Conversion template
When to use
Use this microsurvey to find ways to make onboarding easier and strengthen the conversion funnel.
Who to target
Target users after their trial ends and they have decided not to move forward as a paid customer.
What you'll learn
This microsurvey helps you understand the primary reason why your users chose not to upgrade to a paid subscription, and helps you uncover what could have been done to make it easier for your users to get started with your product.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Staff User Researcher at Sprig