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TEMPLATES

Improve Trial-to-Subscription Conversion

Find opportunities to better showcase your product's value to trial users and strengthen the conversion funnel.

Overview

This microsurvey uncovers the reasons why users don't subscribe after completing a trial. Use it to find ways to make onboarding easier and strengthen the conversion funnel.

  • Microsurvey
  • Growth
  • Discovery
  • Retention

How to use the Improve Trial-to-Subscription Conversion template

When to use

Use this microsurvey to find ways to make onboarding easier and strengthen the conversion funnel.

Who to target

Target users after their trial ends and they have decided not to move forward as a paid customer.

What you'll learn

This microsurvey helps you understand the primary reason why your users chose not to upgrade to a paid subscription, and helps you uncover what could have been done to make it easier for your users to get started with your product.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

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  • Concept Testing

  • Message Testing

  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.