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Templates

Improve Trial-to-Subscription Conversion

Uncovers the reasons why users don't subscribe after completing a trial.

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Improve trial to subscription conversion microsurvey template

How to use the Improve Trial-to-Subscription Conversion template

When to use

Use this microsurvey to find ways to make onboarding easier and strengthen the conversion funnel.

Who to target

Target users after their trial ends and they have decided not to move forward as a paid customer.

What you'll learn

This microsurvey helps you understand the primary reason why your users chose not to upgrade to a paid subscription, and helps you uncover what could have been done to make it easier for your users to get started with your product.

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Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

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  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

Launch a Sprig and deliver insights within hours.

Conduct research within the product experience and test design concepts - all without engineering resources.

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