Improve Marketing Site Clarity
Learn how easy it is for visitors to understand the messaging on your marketing site and surface opportunities to improve.
How to use the Improve Marketing Site Clarity template
When to use
Deploy this microsurvey when you are re-visiting the messaging on your marketing site or to assess new changes to messaging.
Who to target
Target visitors on your homepage or marketing site that have not created an account. Send the microsurvey after 2+ page views and at least 10 seconds on a page to ensure they have had time to evaluate your messaging before answering.
What you'll learn
This microsurvey helps you gauge if your marketing site is resonating with visitors and surfaces opportunities to help them better understand if your product is right for them.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Head of User Research at Sprig