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Improve Marketing Site Clarity

Gauge how clearly your marketing site conveys your value proposition and identify opportunities to improve.


This survey gauges the ease of understanding your product to prospects and new users. Use this survey to understand where more information or clarification is needed on your marketing site to help users convert.

  • Microsurvey
  • Growth
  • Marketing

How to use the Improve Marketing Site Clarity template

When to use

Deploy this microsurvey when you are re-visiting the messaging on your marketing site or to assess new changes to messaging.

Who to target

Target visitors on your homepage or marketing site that have not created an account. Send the microsurvey after 2+ page views and at least 10 seconds on a page to ensure they have had time to evaluate your messaging before answering.

What you'll learn

This microsurvey helps you gauge if your marketing site is resonating with visitors and surfaces opportunities to help them better understand if your product is right for them.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

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  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.