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Identify Customer Goals

Capture customer goals for using your product.

Identify customer goals microsurvey template

How to use the Identify Customer Goals template

When to use

Use this microsurvey to create a simple segmentation of users or identify existing personas within your user base.

Who to target

Target users when they first experience your product as new customers.

What you'll learn

This microsurvey helps you understand the primary goal of your customers.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

Allison Dickon Headshot

See More Collections

  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.