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Gauge Price Sensitivity

Test price sensitivity using the Van Westendorp price sensitivity model.

Gauge price sensitivity microsurvey template

How to use the Gauge Price Sensitivity template

When to use

Use this microsurvey to gauge the general price range users would accept.

Who to target

Target users after they've spent considerable time with your product (min 30 days since signup) so they can provide informed feedback. Consider also using this template with people who are not yet customers.

What you'll learn

This microsurvey helps you understand at what price would your users consider your product to be too expensive, at what price would they consider it to be a steal, and everything in between.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

Allison Dickon Headshot

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