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Templates

Find Product-Market Fit

Measure your product's unique value and identify opportunities to increase traction.

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Find product market fit microsurvey template

How to use the Find Product-Market Fit template

When to use

Use this microsurvey to track your progress towards product/market fit, then run periodically after reaching it to ensure you maintain fit. Conventional wisdom holds that when 40% of users say they would be "very disappointed," you have found it.

Who to target

Target users who have substantial experience with the product or feature you are focused on (e.g., 5+ sessions or 30+ days since first use).

What you'll learn

This microsurvey helps you understand your product's traction and learn what you can do to better meet user needs. You can also extract the primary benefits your users receive from your product, and begin to define your target audience more clearly.

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Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

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  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

Launch a Sprig and deliver insights within hours.

Conduct research within the product experience and test design concepts - all without engineering resources.

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