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Evaluate Marketing Assets

Share potential marketing assets and evaluate based on clarity, relevance and overall appeal.


Use this concept test to share marketing content, ads, landing pages, and more with a segment of your users or website traffic to evaluate their effectiveness and clarity.

  • Growth
  • Marketing

How to use the Evaluate Marketing Assets template

When to use

Use this template to test messaging combined with visual assets, such as a homepage hero or ad creative.

Who to target

Target users (or potential users) in your target audience.

What you'll learn

You'll learn whether your assets are clear, relevant, and visually appealing. If testing multiple concepts, you'll gain confidence about which one to move ahead with.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

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  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.