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Evaluate a Product Idea

Get early feedback on product ideas to understand whether the additional investment is warranted.


This concept testing template allows you to test an idea with users that you expect to be in your target audience. Learn if you have something that is worth investing in or if you need to pivot directions.

  • Design
  • Product
  • Discovery

How to use the Evaluate a Product Idea template

When to use

Use this template as soon as you have an idea - no need to wait for designs before testing your idea with your audience.

Who to target

Target users who you expect to be in your target audience. Keep it broad though - you need to gain confidence in your audience as well as your idea.

What you'll learn

You'll learn if you have something worth the investment, or whether it's time to pivot or scrap it altogether.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

  • Journey Based Surveys

  • NPS & Sentiment Tracking

  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Protoype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.