About this collection
Templates in this Collection
Build Your Product Roadmap
This survey identifies the features that your users would most like you to improve or build. Use it to prioritize your roadmap or uncover opportunities you weren't already aware of.
Evaluate the User Experience
This survey gauges 3 core aspects of the experience with a product or feature. Use it to measure user perceptions of usability, value, and reliability, and identify opportunities to improve the experience.
Identify Customer Goals
This survey enables you to capture customer goals for using your product. Use it to create a simple segmentation of users or identify existing personas within your user base.
Gauge Feature Satisfaction
This survey will help you understand satisfaction with specific features and identify opportunities to improve them. Use it when releasing new features or starting a project to optimize existing features.
Understand New User Expectations
This survey helps you understand the expectations of potential users or new users. Use it to uncover opportunities to boost confidence in your solution and increase onboarding conversion.
Reduce Subscriber Churn
This survey uncovers the factors that lead users to churn. Use it to find ways to retain and engage more users.
Understand Purchase Intentions
This survey clarifies users' intentions when browsing on your site. Use it to uncover where users may be in their journeys and surface opportunities to guide them down the purchase funnel.
Improve the Checkout Experience
This survey gauges the ease of the checkout experience and identifies opportunities to improve. Use it to uncover reasons for checkout abandonment and to improve conversion rates.
Build a Research Panel
This survey allows you to identify users who are willing to be contacted for more in-depth research at a later time. Use it to build a list of willing participants that can be drawn from on an ongoing basis.
B2B Persona Interview
This series of video questions helps you get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.
Improve Your Newsletter (a.k.a. "The Lenny")
This survey helps you gauge subscriber satisfaction with your email newsletter content and identify opportunities to improve. Embed it at the end of your newsletter to continuously collect insights.
Identify Sign-Up Barriers
This survey identifies barriers to onboarding and can surface a range of product and messaging issues. Use it to find opportunities to convert more users.
Identify Visitor Goals
This survey enables you to understand what visitors to your site are looking for. Use it to ensure your content and messaging are successfully driving visitors down the funnel.
Improve Marketing Site Clarity
This survey gauges the ease of understanding your product to prospects and new users. Use this survey to understand where more information or clarification is needed on your marketing site to help users convert.
Improve the Sign-Up Experience
This survey measures the sign up experience and gauges new user expectations. Use it to identify opportunities to reduce sign up friction and eliminate barriers to onboarding.
Understand Future Purchase Intent
This survey gauges customers' intentions to purchase from your site again in the future. Use it to gauge customer loyalty and identify opportunities to increase repeat purchase behavior.
Measure Subscriber Satisfaction
This survey gauges the subscriber experience and identifies opportunities to improve. Use it to identify issues that could lead to churn and find optimizations to increase renewal rates.
B2C Persona Interview
This series of video questions helps you better understand your consumer audience and identify key goals, motivations, and pain points that drive customer behavior.
Jobs to be Done Interview
Based on the well-known framework, this interview identifies the true problem (or 'job') your customers need your product to solve. It uncovers how customers approach the problem and identify potentially unexpected competitors.
Improve the Search Experience
This survey gauges the relevance of search results and identifies opportunities for improvement. Use it to measure and track the user experience with search.
Prioritize Feature Development
This survey allows you to prioritize among a pre-defined set of potential product features by learning what users care most and least about. Use it to refine or prioritize features on your roadmap.
Recruit Participants Directly
This survey allows you to recruit interview participants while they are actively using a relevant part of your product. Use it to identify, screen, and schedule qualified participants.
Identify Candidates for Follow-up Screening
This survey helps you identify users who are willing to participate in research right in your product. Use it to identify users to follow up for more in-depth screening.
Gauge Task Accomplishment
This survey helps you understand how well users are able to accomplish their visit goals. Use it to uncover problem areas and identify opportunities to improve usability.
Improve Ease of Use
This survey measures your product's usability and identifies opportunities for improvement. Use it across your product to identify problem areas, or target a specific URL to identify friction points.
Improve Site Navigation
This survey reveals how well visitors are able to navigate your site. Use it to learn what users have difficulty with and identify opportunities to improve.
Understand Cart Abandon
This survey clarifies users' intentions to purchase items left in their cart after a recent visit. Use it to uncover barriers to purchase and identify opportunities to improve conversion rates.