Optimize Product Pricing
About this collection
Getting product pricing right is difficult, and something that needs to be frequently revisited. Use this collection to understand visitor perceptions of value and willingness to pay, and identify opportunities to optimize pricing for your target audience.
Templates in this Collection
Gauge Price Sensitivity
This microsurvey tests price sensitivity by asking users to name prices they consider expensive and inexpensive for your product. Use it to gauge the general price range users would accept.
Measure Perceived Value for Cost
Measure Subscriber Satisfaction
This microsurvey gauges the subscriber experience and identifies opportunities to improve. Use it to identify issues that could lead to churn and find optimizations to increase renewal rates.
Understand Willingness to Pay
This microsurvey tests price elasticity by gauging willingness to pay at progressively higher price points. Use it to learn the degree to which users may accept higher pricing.