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Optimize Product Pricing

Turn your product from a 'nice-to-have' to a 'need-to-have'.

About this collection

Getting product pricing right is difficult, and something that needs to be frequently revisited. Use this collection to understand visitor perceptions of value and willingness to pay, and identify opportunities to optimize pricing for your target audience.

Templates in this Collection

Gauge Price Sensitivity

This microsurvey tests price sensitivity by asking users to name prices they consider expensive and inexpensive for your product. Use it to gauge the general price range users would accept.

Measure Subscriber Satisfaction

This microsurvey gauges the subscriber experience and identifies opportunities to improve. Use it to identify issues that could lead to churn and find optimizations to increase renewal rates.

Understand Willingness to Pay

This microsurvey tests price elasticity by gauging willingness to pay at progressively higher price points. Use it to learn the degree to which users may accept higher pricing.

See More Collections

  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

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