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Journey Based Surveys

Uncover in-the-moment insights by surveying users at just the right point in the journey.

About this collection

Whether you're trying to understand why more users aren't converting or gauge reactions to a specific new feature, surfacing a few key questions at just the right moment in the user journey can get you the answers you need. Use these templates to gather granular in-context insights that help you make better decisions about how to move your product forward.

Templates in this Collection

Build Your Product Roadmap

This survey identifies the features that your users would most like you to improve or build. Use it to prioritize your roadmap or uncover opportunities you weren't already aware of.

Evaluate the User Experience

This survey gauges 3 core aspects of the experience with a product or feature. Use it to measure user perceptions of usability, value, and reliability, and identify opportunities to improve the experience.

Identify Customer Goals

This survey enables you to capture customer goals for using your product. Use it to create a simple segmentation of users or identify existing personas within your user base.

Gauge Feature Satisfaction

This survey will help you understand satisfaction with specific features and identify opportunities to improve them. Use it when releasing new features or starting a project to optimize existing features.

Understand New User Expectations

This survey helps you understand the expectations of potential users or new users. Use it to uncover opportunities to boost confidence in your solution and increase onboarding conversion.

Reduce Subscriber Churn

This survey uncovers the factors that lead users to churn. Use it to find ways to retain and engage more users.

Understand Purchase Intentions

This survey clarifies users' intentions when browsing on your site. Use it to uncover where users may be in their journeys and surface opportunities to guide them down the purchase funnel.

Improve the Checkout Experience

This survey gauges the ease of the checkout experience and identifies opportunities to improve. Use it to uncover reasons for checkout abandonment and to improve conversion rates.

Identify Sign-Up Barriers

This survey identifies barriers to onboarding and can surface a range of product and messaging issues. Use it to find opportunities to convert more users.

Identify Visitor Goals

This survey enables you to understand what visitors to your site are looking for. Use it to ensure your content and messaging are successfully driving visitors down the funnel.

Improve Marketing Site Clarity

This survey gauges the ease of understanding your product to prospects and new users. Use this survey to understand where more information or clarification is needed on your marketing site to help users convert.

Improve the Sign-Up Experience

This survey measures the sign up experience and gauges new user expectations. Use it to identify opportunities to reduce sign up friction and eliminate barriers to onboarding.

Improve the Search Experience

This survey gauges the relevance of search results and identifies opportunities for improvement. Use it to measure and track the user experience with search.

Prioritize Feature Development

This survey allows you to prioritize among a pre-defined set of potential product features by learning what users care most and least about. Use it to refine or prioritize features on your roadmap.

Gauge Task Accomplishment

This survey helps you understand how well users are able to accomplish their visit goals. Use it to uncover problem areas and identify opportunities to improve usability.

Improve Ease of Use

This survey measures your product's usability and identifies opportunities for improvement. Use it across your product to identify problem areas, or target a specific URL to identify friction points.

Improve Site Navigation

This survey reveals how well visitors are able to navigate your site. Use it to learn what users have difficulty with and identify opportunities to improve.

Understand Cart Abandon

This survey clarifies users' intentions to purchase items left in their cart after a recent visit. Use it to uncover barriers to purchase and identify opportunities to improve conversion rates.

Improve the Onboarding Experience

This survey measures the overall onboarding experience. Use it to measure the ease of onboarding and identify opportunities to smooth the path for future users.

Reduce Onboarding Drop-off

This survey uncovers the factors that lead users to become inactive before completing onboarding. Use it to find ways to make onboarding easier and strengthen the conversion funnel.

Meet Content Needs

This survey gauges how well articles on your site or blog meet reader expectations. Use it to uncover opportunities to better address user interests through content on your site.

Understand Article Usefulness

This survey measures the usefulness of your content to readers. Use it to understand what would make articles more valuable.

Understand Low Engagement

This survey uncovers the reasons why previously active users have become disengaged. Use it to increase engagement and retention of your active users.

Improve Product Description Clarity

This survey measures how clear your product descriptions are to visitors. Use it to identify places where information is vague or confusing and make improvements.

Improve Trial-to-Subscription Conversion

This survey uncovers the reasons why users don't subscribe after completing a trial. Use it to find ways to make onboarding easier and strengthen the conversion funnel.

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  • Journey Based Surveys