Concept & Usability Tests
About this collection
Templates in this Collection
In-Product Prompt for Concept Test
Use this in-product prompt to recruit your actual users to participate in a link-based concept test.
Evaluate a Product Idea
This concept testing template allows you to test an idea with users that you expect to be in your target audience. Learn if you have something that is worth investing in or if you need to pivot directions.
Test a Product Concept
This concept testing template lets you test a product concept when you have a rough design with your ideal users. Learn if you have a product that is worth your time and resources or if you need to change course.
Test a Product Concept with NDA
This concept testing template allows you to test a product concept when you have a rough design with your ideal users without worrying about security.
Test Multiple Product Concepts
This template allows you to share multiple design concepts in order to gauge the potential value of the features you are designing.
Test Messaging Concepts
Use this concept testing template to share potential messages and evaluate their effectiveness for clarity, relevance, and overall appeal.
Evaluate Marketing Assets
Use this concept test to share marketing content, ads, landing pages, and more with a segment of your users or website traffic to evaluate their effectiveness and clarity.
Validate a Feature Name
Use this concept test to make sure your new product or feature name resonates with your target audience.
Evaluate Information Architecture
Use this template to uncover any issues with your current site navigation, or to test updates you're contemplating for your current navigation before you go live.
Test an Interactive Prototype
Use this template once you have developed an interactive prototype. There might be multiple versions of your prototype that you will want to test as you learn through the product development cycle.
Test an Interactive Prototype with NDA
Use this template once you have developed an interactive prototype and security is a priority. Collect, track, and store non-disclosure agreements as part of the prototype test.
Run an In-the-Moment Usability Test
Use this template to get in-the-moment feedback from a targeted group of users before you start working on a redesign of a product or feature.
Capture Live Session Experiences
This template allows you to create a benchmark for your product or feature's usability across multiple different user journeys. It's recommended to run live session experiences on a quarterly basis.