B2C Persona Interview

Get into the minds of your consumer audience and identify key goals, motivations, and pain points that drive customer behavior.

Use Template

How to use the B2C Persona Interview template

When to use

Use this interview template during planning periods or for continuous learning opportunities about your market.

Who to target

Target the segment of customers you’re most interested in learning about. This could be either a specific persona you want to learn more about or your entire customer base.

What you'll learn

The findings from this interview will help you learn more about your audience and identify key goals, motivations, and pain points that drive customer behavior.

Designed by survey fanatic and customer experience advocate.

Allison Dickin

Head of User Research at Sprig

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specific users within your product, on your website, and more.