Templates
B2C Persona Interview
Get into the minds of your consumer audience and identify key goals, motivations, and pain points that drive customer behavior.
How to use the B2C Persona Interview template
When to use
Use this interview template during planning periods or for continuous learning opportunities about your market.
Who to target
Target the segment of customers you’re most interested in learning about. This could be either a specific persona you want to learn more about or your entire customer base.
What you'll learn
The findings from this interview will help you learn more about your audience and identify key goals, motivations, and pain points that drive customer behavior.
Designed by survey fanatic and customer experience advocate.
Allison Dickin, Head of User Research at Sprig
