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B2C Persona Interviews

Identify key goals, motivations, and pain points that drive B2C customer behavior.


This series of video questions helps you better understand your consumer audience and identify key goals, motivations, and pain points that drive customer behavior.

  • Video Question
  • Discovery
  • Interview

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

See More Collections

  • Journey Based Surveys

  • NPS & Sentiment Tracking

  • UX Measurement

  • Recruiting Prompts & Screening

  • Video Surveys

  • Concept Testing

  • Message Testing

  • Prototype & Usability Testing

Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.