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B2B Persona Interviews

Identify key goals, motivations, and pain points that drive B2B customer behavior.


This series of video questions helps you get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.

  • Interview
  • Discovery
  • Video Question

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

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Launch a Sprig in minutes. 
See insights within hours.

Get conviction around every product decision. Start with Sprig to collect product insights to build a better product experience.