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Templates

B2B Persona Interview

Get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.

B2b persona interview video question template

How to use the B2B Persona Interview template

When to use

Use this interview template during planning periods or for continuous learning opportunities about your market.

Who to target

Target the segment of customers you’re most interested in learning about. This could be either a specific persona you want to learn more about or your entire customer base.

What you'll learn

The findings from this interview will help you learn more about your audience and identify key goals, motivations, and pain points that drive customer behavior.

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Head of User Research at Sprig

Allison Dickon Headshot

See More Collections

  • Improving an Existing Product or Feature

  • Acquire More Customers

  • Onboard More Customers

  • Launch a New Product or Feature

  • Measure the Customer Experience

  • Reduce Customer Churn

  • Improve Purchase Conversion

  • Improve the Order Journey

  • Create Better Content

  • Optimize Product Pricing

  • Recruit Interview Participants

  • Run a Concept Test

  • Conduct an Asynchronous Video Interview

Launch a Sprig and deliver insights within hours.

Conduct research within the product experience and test design concepts - all without engineering resources.