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B2B Persona Interviews

Identify key goals, motivations, and pain points that drive B2B customer behavior.


This series of video questions helps you get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.

  • Interview
  • Discovery
  • Video Question

Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

Allison Dickon Headshot

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Launch a Sprig and get insights within hours.

Make every product decision research-informed. Get started with Sprig and conduct high-impact research with your users across the product lifecycle.