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TEMPLATES

B2B Persona Interviews

Identify key goals, motivations, and pain points that drive B2B customer behavior.

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Overview

This series of video questions helps you get into the minds of your B2B audience and identify key goals, motivations, and pain points that drive customer behavior.

  • Interview
  • Discovery
  • Video Question

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Designed by survey fanatic and customer experience advocate.

Allison Dickin, Staff User Researcher at Sprig

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