AI Analysis

Instead of wasting hours reading text responses, rewatching interviews, or wading through notes, Sprig’s automated analysis reviews each response and delivers accurate, actionable themes in real-time, plus recommendations for next steps.

  • No manual analysis required
  • Combines AI and human oversight
  • Works for data sets of all sizes, from 10 to 10 million+

AI analyzes open-ended responses so you don’t have to

Sprig’s one of a kind algorithm automatically reviews all of your open text and voice responses in real-time to identify relevant patterns (even without overlapping words or phrases) and deliver unique response themes for each study.

Receive recommended next steps to improve your customer experience

In addition to response themes, our AI evaluates dozens of different factors including frequency and sentiment to prioritize the areas that impact your users most and recommend action items.

User research experts review to ensure complete accuracy

To ensure accuracy of themes and recommended actions, every open text and voice response is also reviewed by Sprig’s in-house team of experienced user researchers.

Get the answers you need in hours, not days

Results are accessible in your UserLeap dashboard in real-time. Insights from the AI analysis and expert review are surfaced within hours and dynamically update as responses are collected and emerging trends solidify into themes.

To successfully identify themes, we have trained our AI models on billions of external data points and millions of text and voice responses. We have hundreds of models running on any given day, to ensure we are always providing the most accurate, actionable insights possible.

Kevin Mandich

PhD, VP of Data Science at Sprig

Unique benefits you can’t get from 
traditional surveys

Precise targeting

Unlike traditional surveys, Sprig microsurveys can be targeted by specific behaviors, events, user groups, time parameters, and more.

Faster, more relevant results

Because our microsurveys are short and delivered within your product, you get faster, more relevant results every time.

Customizable, native-looking templates

No more clunky-looking surveys. Our microsurveys are sleek, modern and can be easily customized to match your brand.

Share data and insights across all of your (other) favorite tools by integrating with Sprig

Connect events and attributes from other platforms to ensure you’re asking the right customers the right questions. Then share your findings with apps like Slack and Zendesk to get a comprehensive view of your users' behaviors.

See all integrations

Square received 100+ actionable insights across 5 product areas in just 6 months with Sprig

After a major acquisition, Square relied on Sprig to help them identify product gaps for new and existing customers and increase their impact.

Sprig provides insights we can act on immediately. The platform enables us to get insights within days, while the research team is freed up to focus on longer-term studies.

Jewel Seperson

Head of User Research at Square

Launch a Sprig in minutes. 
See insights within hours.

Create your free account to conduct interviews, test designs, and survey 
specific users within your product, on your website, and more.