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January 24, 2021
Stop Using User Research to Confirm Your Hypotheses
PMs must be wary of confirmation bias clouding their user research. When this happens, they become blind to unexpected insights that would enhance their customer understanding and, by extension, help them make better products.Read More -
November 23, 2020
A Practical Guide to Avoiding Survey Bias
While there are a lot of articles out there that name the different types of bias, few of them give practical advice on how to prevent bias from influencing survey results, so that’s what this article is intended to do.Read More -
November 23, 2020
3 Rules for Writing Effective Survey Questions
With the proliferation of DIY survey tools, it’s easier than ever to create and send surveys to your users. Writing good surveys that produce valuable data is a bit trickier, though.Read More
Resources - Blog Category
Bias
Everything you need to know to bring those who build products closer to the customers who use them.